Sean Carter
With a successful email marketing campaign, brands can target leads, promote products and news, build a strong customer-base, and boost revenue. To get the best ROI from email marketing, optimize your emails with these tips from our Philadelphia marketing agency
Your email recipients get tons of emails per day. You need your subject line to stand out; otherwise your email will get lost in their inbox. Your subject line should be concise and enticing and reflect the information contained within the email. It should also be relevant to your audience and offer a value proposition to intrigue your audience and get them to click through. Many email marketing services let you test your email with two different subject lines to see which is the most successful. You can use this information to your advantage when creating future emails.
While your emails may be targeting hundreds or thousands of customers, you want them to appear personal. When creating your emails, use customizable fields to personalize the message for the recipient. A simple detail like addressing the customer by name can encourage them to follow-through. Also, sign emails with your own name and signature, rather than the company name. This makes the email appear like it’s coming from a real person and not a computer.
Studies show emails containing social sharing buttons have higher click-through rates than those that don’t. Your emails should include social sharing buttons to allow readers to share it with their own followers and to follow your social media accounts.
