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Updated by Jakub Prószyński on May 26, 2017
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Podsumowanie Tygodnia 24.01-30.01.2017

Juventus z nowym logo (opinie ekspertów) - NowyMarketing

W poniedziałek klub piłkarski Juventus zaprezentował swoje nowe logo. Reakcje wielu kibiców są krytyczne. Czy jednak zmiana ta jest naprawdę taka...

Julia Kuczyńska Tops List of 20 Most Revenue-Generating Social Personalities

These bloggers, models and industry vets made more than $680 million dollars in earned media value last year for retailers and brands.

The Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views in 24 Hours

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely popular “Telekinetic Coffee Shop Surprise” for the movie Carrie, or the freaky “Beauty Shop Scare” that same year for The Last Exorcism Part II, with the contorted dead girl terrifying salon patrons.

Snapchat embraces offline purchase ad targeting its CEO called “creepy”

Snap Inc.'s quest to earn enough money to IPO sees it flip-flopping after pledging not to use "creepy" ad targeting. Snap will now allow advertisers to use..

Facebook Looking to Improve Groups – New Opportunities to Consider

Facebook's putting more focus on Groups - which could present new opportunities for brands.

Box unveils an overhauled Box Notes productivity platform

The platform, which Box says is used by nearly 40% Fortune 500 companies, will now let users view and edit all notes within a single browser, without having to leave Box Notes to search folders. They will also be introducing desktop apps, to make it easier to access Box Notes on both Mac and PC, with offline access coming soon. And we’re told they are also working on building Box Notes smartphone apps.

Instagram’s Live Stories feature for instant streaming rolls out worldwide

It looks like Instagram is out to eat Periscope and Snapchat’s lunch. The service is rolling out its Live Stories feature globally today, allowing users across the globe to broadcast live video from their mobile devices.

Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K

When you’re hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes and broken dreams.

Google starts testing Instant Apps in the wild

One of the biggest surprises at last year’s Google I/O developer conference was the announcement of Instant Apps for Android. These new kinds of apps are meant to help bridge the gap between web apps and native apps. The idea here is to break native apps into very small packets that, because they are so small, can run almost instantly — and without having to go to an app store — when you tap on a URL.

Digital trends 2017: 106 pages of internet, mobile and social media stats

We Are Social has teamed up with Hootsuite for its annual Digital Trends 2017 report to give you the latest facts and stats about the world's web usage.

Facebook Makes Ads Automation Easier Than Ever

Facebook advertisers are fuelling its ad platform with big budgets, so every little thing that can help us manage them more efficiently, has our thumbs up.

Dads Play Barbie With Their Daughters in the Doll's Latest Charming Effort to Modernize

Mattel has had a lot of success modernizing the perception of Barbie over the past few years, by focusing on her power to help girls imagine a powerful and fulfilling future for themselves. Now, the brand is quietly subverting gender roles, too, in a new campaign that shows fathers playing Barbie with their girls.

Tumblr Now Also Has Stickers And Filters On Its Mobile App

How original! After Snapchat, Facebook, Twitter and Instagram (they all copied Snapchat), now Tumblr has added stickers and filters on its mobile app.

Polska wtyczka do powiadomień w WordPress | - Blog pasjonatów technologii WWW

Są takie projekty, w których jest potrzeba napisania systemu do wysyłki maili. Są również takie strony, z których potrzebujemy wysłać wiadomość o jakiejś akcji w WordPress. Obydwa te problemy wymagają czasu i wiedzy, aby je zakodować. Sam miałem taki problem w jednym z projektów – WordPress miał wysyłać maile o kilku niestandardowych akcjach. Moje rozwiązanie okazało się solidną bazą do ogólnodostępnej wtyczki.

Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set

Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.

"Escape Room" w konwencji Resident Evil. Lepszej promocji nie można było wymyślić

W Londynie powstało miejsce, które żywcem przypomina lokację z Resident Evil. Pokój jest jedyną w swoim rodzaju okazją, by zostać bohaterem horroru.

Facebook just made a key move in its quest to crush Snapchat

After successfully copying Snapchat with Instagram Stories, Facebook is at it again with its own Facebook Stories feature.

Facebook Trending adds headlines for context but drops personalization

Facebook's controversial Trending topics feature is sacrificing support for niche interests in favor of an internationally scalable approach that could create..

Google took down 1.7bn 'bad ads' in 2016

Thanks to an expanded set of policies and improved technology, Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

Facebook just hired a big shot to run its virtual reality division

A top Android executive is taking on the "next great computing platform," Mark Zuckerberg said.

Facebook Testing Ads on Messenger Home Screen in Australia, Thailand

Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger.

This aspiring copywriter made her own chatbot to land her dream agency job - Digiday

How this aspiring copywriter plans to land an agency gig.

5 Most Engaging Movie Pages on Facebook in 2016

Read the article: 5 Most Engaging Movie Pages on Facebook in 2016 | Written by social media specialists from Socialbakers.

Microsoft CEO Satya Nadella is joining the Starbucks board

Satya Nadella is set to join the board of Starbucks. The Microsoft CEO was announced as one of a trio of nominees who, if approved by shareholders, will increase the size of the coffee brand’s board to 14 people.