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Updated by Rajashri Venkatesh on Jan 13, 2017
Headline for 10 Biggest Logo Changes of 2016
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10 Biggest Logo Changes of 2016

Every big company is trying to revamp their companies image by transforming their brand identities. Creating a new logo is like breathing a new life to the company. Here is a list of top companies that chose this strategy.

The British Premier League

The Premier League has revealed its new visual identity for the 2016/17 season - and it looks very similar to the old visual identity. From next season onwards the country's top tier will be known as 'the Premier League,' with no title sponsor. The decision to overhaul the league's identity was taken as part of an agreement between Premier League clubs in July 2015 to move away from a title sponsorship model.




Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized “U,” the new icon is a non-distinct image of a square embedded in a circle (in rider apps) or a hexagon (in partner apps). According to Uber, the square represents the bit (as in the basic unit of information in computing) — a concept central to Uber’s business philosophy.


Netflix unveiled a new icon on Monday that was confused as a completely revised logo for the popular streaming service. The folded "N" emblem appeared on the company's Facebook and Twitter accounts, and looks like something that would come from Google's Material Design team. It's a shift away from the flat, clean logo that Netflix switched to back in 2014, for sure. But the company's Twitter team was quick to clarify that the primary logo (seen below) isn't going anywhere.




Bud LightBud Light doesn't want to be the laughingstock of the beer industry any more."Consumers are changing, society is changing, and there is an opportunity




“The Peace Corps is a volunteer program run by the United States government. The stated mission of the Peace Corps includes providing technical assistance, helping people outside the United States to understand American culture, and helping Americans to understand the cultures of other countries. The work is generally related to social and economic development. Each program participant, a Peace Corps Volunteer, is an American citizen, typically with a college degree, who works abroad for a period of two years after three months of training. Volunteers work with governments, schools, non-profit organizations, non-government organizations, and entrepreneurs in education, business, information technology, agriculture, and the environment.

Sydney Opera House

Opened in 1973, the Sydney Opera House, designed by Danish architect Jørn Utzon, is one of the most iconic buildings in the world and serves as a multi-venue performing arts centre in Sydney, Australia. It is home to four resident companies: Opera Australia, The Australian Ballet, the Sydney Theatre Company, and the Sydney Symphony Orchestra and stages more than 1,600 performances a year to over 1 million audience members, which is a fraction of the amount of visitors it receives outside. More than 8 million a year.


Instagram has ditched its logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white. The former logo, a retro brown and cream camera with a rainbow stripe that harked back to the iconic Polaroid cameras, was instantly recognisable, but has been radically changed.

Manchester City

Manchester City have unveiled a new club crest which will appear on the team’s shirts from the start of the 2016-17 season. The new design marks a departure from the existing badge, adopted in 1997, and instead resembles an updated version of the club’s previous crest which was first used in 1972.

U.S. Soccer

U.S. Soccer used a social media campaign on Monday to reveal its revamped crest, which was designed in conjunction with chief sponsor Nike. The new badge replaces the dated and oft-maligned shield that had adorned national team kits since 1995. That emblem, which bizarrely featured blue stripes and white stars on a red background -- the opposite of the American flag -- had adorned players' jerseys since Nike replaced Adidas as the federation's uniform supplier in 1995.


AT & T

AT & T

Established in 2005 in its current corporate form but with roots back to 1885, AT&T is one of the leading telecommunications companies in the U.S. and the the world’s largest provider of pay TV with customers in the U.S. and 11 Latin American countries. AT&T also offers mobile, high speed Internet, and voice services. With its acquisition of DirecTV and new partnerships, acquisitions, offerings, and global expansion, AT&T is positioning itself to become the premier integrated communications company as it also expands into Mexico.