Why Sales Executives Need CRM?

Know the benefits of Dynamics CRM with Rishabh's CRM support and services for cloud-based and on-premises CRM solution increase your business ROI.

CRM systems are more valuable than reps give them credit for. Discover useful stats to help boost adoption.

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CRM programs have been around for a long time, but many sales teams have been slow to adopt them. Maybe it's time to consider a few of the benefits.

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CRM or Customer Relationship Management is a holistic and comprehensive approach to the activities that are centered on relationship management. The focus of this article is on analysis rather than description. The key theme in this article is about how the implementation of a CRM solution adds value to the upstream as well as the downstream processes of customer management and greater visibility over the sales and marketing cycle.

What is it that compels companies to invest big money in customer relationship management or CRM? Worldwide sales for CRM software will reach $36.5B by 2017, according to a Gartner report last year. In fact, CRM software (on-premise and cloud hosted or online) is already the second largest enterprise software market today after ERPs. This table from Forbes.com plots CRM sales on a steep climb compared to other enterprise software:

For example, according to a Salesforce survey of small businesses in the U.S. with fewer than 100 employees, just 49 percent are using any kind of business process automation, while only 21 percent have adopted business analytics or business intelligence software. At the same time, however, a global survey by GoDaddy earlier this fall found that a majority of entrepreneurs -- 81 percent -- agree that technology makes it easier to start a business.