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Updated by Top Developers on Nov 23, 2020
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Digital Marketing - Latest Updates and Trending Topics

Digital Marketing introduces a world of opportunities for the businesses and ideators, to improve audience reach through Search Engines, Social Media, websites and mobile apps. These digital channels are efficiently used by the Digital Marketing agencies to offer Search Engine Optimization, Social Media Marketing, Pay Per Click Services and other services to enhance the growth of your business. In some cases, they also provide a more personalized marketing strategies as per the business requirement or depending on the niche industry trends. Here we List the latest innovations in digital marketing and researched list of the leading digital marketing service providers across the world.

Source: https://www.topdevelopers.co/directory/digital-marketing-service-providers

Amazing reasons why you should prioritize on Social Media Marketing

Today, businesses are finding it tough to reach their targeted audience. Social media platforms provide a more cost-effective solution to connect with the global audience. Social media marketing also efficiently ensures a better result through online marketing efforts.

To clear these doubts check out this blog to know few reasons why you should prioritize on selling your product through social media...

11 SEO Audit Tools your Business Needs in 2019

The growing number of businesses are investing in digital marketing to raise brand exposure. Companies are now hiring experts in online marketing and lead generation in hopes of placing their websites on the top page of search engines.

You either want a visible website or nothing at all!

If you’re looking to make your business more noticeable online, take a look at this comprehensive list of the best SEO audit tools you can get today.

10 Utmost SEO Solutions for Successful Content Optimization

When it comes to ranking content, Google focuses largely on content. Still, it can be challenging to determine what the search engine giant really wants. What is it that makes content SEO optimized? Let’s find out!

How to use Social Media to Grow your Business?

According to Statista, there are about 2.8 billion social media users worldwide with over 1.85 billion active monthly Facebook users.

For people, social media has taken over as a source of communication, sharing information and user-generated content like videos, photos or even plain text. And studies have shown that when you embed social media feeds on your E-Commerce website, it has an immense influence on consumers buying decisions.

Irrespective of the size of the business, whether big, medium or small, it is a necessity for your business to have a social presence as it exposes you to a colossal potential consumer base.

We have listed a few ways to harness the power of social media to grow your business and reap its benefits. Check them out now...

Multidimensional Leading in the era of Social Media

Let us get to the point straight and accept the fact that social media has penetrated our life so much that we can’t live without it now. Be it professional or personal life, people tend to post everything related to them on social media right from their locations to photos or even their views regarding different situations. Thus, it is essential for a business leader to master the tactics in order to connect with the audiences in a better manner. This is necessary because, through social media, they can make better business conversions at the client or the customer level.

Stats also show that the leaders who are integrating social media leadership qualities tend to have happier employees that would be beneficial for the team. Speaking more on that, about 40% of the employees feel that social media has helped them to solve their problems by a fair bit.

Now, it’s time to head down and look into the things that will help you glorify your social media leadership skills.

11 Trends that will Dominate Digital Marketing 2020

Digital marketing has proven its worth as a useful marketing tool. Across industries, businesses have started taking digital marketing seriously and have begun to devise effective digital marketing strategies. Digital marketing spending all over the world i­­­­s going to reach $375 billion by 2021.

Digital marketing has been a vital source for reaching out to the people and engaging with them. Businesses and individuals have started investing heavily so as to ensure that they leave no stone unturned in achieving their share of name, fame, and achievement. As a result, the need for the leading digital marketing companies that can cater the results, implementing the most efficient marketing strategies, has increased immensely.

Let’s get on to business now and Analyze the various trends that are going to shape the digital marketing landscape in 2020.

7 Steps to Perfecting your App Store Optimization

Finding a good mobile app is just like finding a trusted friend that would walk through thick and thin. For the modern age companies, either established or newbie, it is essential to have a mobile app that could show different horizons to Synchrozing ASO is very necessary as it helps in redefining the app marketing strategies and bringing the app to the top of search table their businesses. In the same manner, it is not just the knack of mobile app development that gains results, it is important to launch the app in such a manner that it could get the maximum reach.

When you launch a new application, you want to ensure that it is visible amongst the top apps when someone searches for similar apps. For example, when you type Social Media in an App Store Search Bar, you will find Facebook, WhatsApp, Snapchat and Instagram amongst the first ones on the list. For doing this, you need to synchronize your ASO to the optimum to reap the most profound results.

Here are some simple yet effective ways in which you can perform ASO (App Store Optimization) to ensure more downloads.

11 Trends that will Dominate Digital Marketing 2020

Digital marketing has proven its worth as a useful marketing tool. Across industries, businesses have started taking digital marketing seriously and have begun to devise effective digital marketing strategies. Digital marketing spending all over the world i­­­­s going to reach $375 billion by 2021.

Digital marketing has been a vital source for reaching out to the people and engaging with them. Businesses and individuals have started investing heavily so as to ensure that they leave no stone upturned in achieving their share of name, fame, and achievement. As a result, the need for the leading digital marketing companies that can cater the results, implementing the most efficient marketing strategies, has increased immensely.

Let’s analyze the various trends that are going to shape the digital marketing landscape in 2020...

Know the What, Why and How Elements of Writing Mobile App Specification

Before start Development of App, writing Mobile App Specification is an important strategy for every developer or app development company.

8 Creative Ways to Market your Mobile Apps Successfully

After spending numerous sleepless nights in the evaluation of what all you are going to have in your app, finally, the time has arrived to put the app in your customer’s hands. Definitely, you will be thinking of getting a smash hit with tons of downloads and great response from the customers after making the app to the app store.

But, is it just fine? Of course not.

You have not started the mobile journey just for the sake of building a mobile app. You want the app get recognized for its amazing impact when releasing into the market. But, merely, the unique app idea, intuitive UI, and best-in-class features can never let your app create a buzz in the app store unless you market the app.

You have to dedicate the resources to the mobile app marketing where you have to go beyond the traditional marketing to market the experience that your app will deliver. Creating such app marketing strategy is a whole new ball game where you will find different players, distinct rules and numerous obstacles, which you can overcome by following a few tactics.

Check out the compilation of the best tips that help you make the mobile app reach the target audience.

How to Maximize the Business ROI with Custom Built Apps?

For mobile app development, the businesses can throw the hat in any ring. Nevertheless, building apps that are the rehash of the existing mobile apps are inexpensive, but this indifference won’t bring returns to the businesses in the long run.

The custom-built apps that sync with the business vision and mission power the customer engagement which ultimately drive more lead down the sales funnel and boost business revenue.

This is good to go.

However, jumping on the custom app development bandwagon won’t work like- ‘build it and they will come.’ Instead, with custom development, just half the battle is won; understanding and implementing the smart tactics to uplift the sales and ROI through app bring the other half success.

There are multiple ways at the business disposal, which businesses have to comprehend to get listed in the top brands in the world and fuel up the growth with improved ROI integrating custom app in the business DNA.

Take a closer look at how the custom go-to solution aids in reaping rewards and accolades limitlessly...

Is Your App Lacking In Application?

The interesting fact has geared up the businesses to launch a cool app. And, you looking to build a mobile app, the design has to be absolutely fantastic, the app should be working flawlessly and the app’s niche has to be unexplored and competition-free. That’s stupendous.The users are exactly looking for such apps.

You have to accept and cling to the fact that something is missing or wrong with the app that needs to be handled rightly in order to let the app cut the mustard as the evolving market expectations. In addition, you have no time to dance to the “Trial-and-error” song. There is neither a magic wand nor you can work with your “gut-feeling,” you have to make your app solve the user’s real needs.

Here is the 6 step guide to arm you with bullets(tactics, tips, and modifications) which in turn spruce up the conversion and uplift the revenue with a profitable plan...

Digital Transformation Is Revolutionizing The Businesses: Creating New Opportunities!

The opportunities that digital disruption has created across the industries are just the tip of the iceberg and there is a lot which needs to be discovered going through the digital route that’s paved by mobility, cloud computing, IoT, Big data and social media.

Take a few glimpses of how the digital transformation is helping the business get better...

Top digital marketing strategies and trends to look out for in 2019

What are the promising trends that top-rated digital marketing agencies will opt for to rule the digital world in 2019? Well, 2019 has just begun and you need to evaluate and update your strategies to ensure that your brand fares well this year by reaching your target audience effectively and proficiently.

The Importance of Visual Commerce Platform in Visual Marketing

In the eCommerce sector, visuals have become more important than ever with the rise of beautiful product displays, video advertisements, user-generated product images & videos, visual information, and online shopping assisted by visuals.

Visuals are essential for consumers in the eCommerce industry as the users look for a sense of the view that can help them make an informed purchase. Like the offline retail, the sense of touch is not available in online eCommerce so visuals drive the decisions of users.

How is Visual Commerce relevant to Visual Marketing?

Multichannel Marketing Strategy: Why It Matters? How Does It Work Like A Pro? And More

Can you establish a standard way with which the customers will prefer to shop forever? Of course not. Irrespective of industry vertical, sometimes, the customers like to purchase through a brick-and-mortar store, browse online and then shop offline, view an advertisement and buy impulsively, or buy directly through the brand app.

The gist is there cannot be a one-stop solution that boosts up the customers coming from different geographies, background, and demographics to buy the product. What should the businesses do to ignite the customer’s interest? Implementing multi-channel or hybrid marketing is the best solution.

Increasingly, businesses are counting on multi-channel marketing to get their brand message and product reach to the target audience through the plethora of marketing platforms. Winning the customers and earning the dollars by exercising multi-channel marketing makes sense. The more businesses do, the better will be the results. Let's know more about why businesses should move into multi-channel marketing orbits?

Multichannel Marketing Strategy: Why It Matters? How Does It Work Like A Pro? And More

Can you establish a standard way with which the customers will prefer to shop forever? Of course not. Irrespective of industry vertical, sometimes, the customers like to purchase through a brick-and-mortar store, browse online and then shop offline, view an advertisement and buy impulsively, or buy directly through the brand app.

The gist is there cannot be a one-stop solution that boosts up the customers coming from different geographies, background, and demographics to buy the product. What should the businesses do to ignite the customer’s interest? Implementing multi-channel or hybrid marketing is the best solution.

Increasingly, businesses are counting on multi-channel marketing to get their brand message and product reach to the target audience through the plethora of marketing platforms. Winning the customers and earning the dollars by exercising multi-channel marketing makes sense. The more businesses do, the better will be the results. Let's know more about why businesses should move into multi-channel marketing orbits?

The Balancing Act: When User Experience Crossed Paths With Seo - beBee Producer

It was fair wearing the lens of SEO experts, but in the case of users, when they find the result at the top of the page with no relevant information other than keyword stuffing, the bombardment of ads, and inferior content, it's actually bursting them into fumes.

The deteriorating user experience is of no value to the SEO but matters a ton to the search giant. That's why Google search engine introduced the series of algorithms updates from Panda and Penguin to the Hummingbird and RankBrain along with several changes to SERP, which has lowered the bar for spammers entry and raised the bar of search engines. The laser focus is put on an exceptional user experience that directly relates to the content readability, usability, desirability, findability, and accessibility.

It was difficult to match up with new updates, but it forced us to raise the bar and finally, we are turned into real marketers who are helping the businesses to grow while putting users at the heart of the journey.

It's a clear sign, the UX and SEO are two inseparable entities that need to coexist in harmony to let the business flourish in harmony. Still, unclear why to keep SEO stay synced with UX?

Is Mobile the Future of Marketing?

Digital marketing has evolved in many ways with mobile as the platform as it opens so many doors that were never a possibility to reach an audience in such a specific way. Mobiles do help in isolating the potential leads from the crowd thus making it way more efficient than any other medium. These mobile-based ads are also effective as they can post personalized content via certain channels for specific audience thus making it the best digital marketing medium available.
Promote your business with Top Digital Marketing Agencies and get more traffic using a mobile app or social media marketing.

Making Digital Marketing Agency A Natural Extension Of Your Business- A Good Or Bad Idea?

Gone are the days when the customers listen to music through old FM radio. Now, they prefer to stream the music right on the mobile. Chasing the evolving user’s needs, the businesses are breaking out the old FM radio (Traditional marketing) and turning towards digital marketing embracing advanced technologies to market a business and deliver value to the customers.
Eliminating the guesswork, digital marketing reaches out the customers in an exceedingly organized and highly targeted way to offer the amazing experience in the real-time. But, measurable marketing and ROI can only be brought by the team of strategists, marketing, creatives, and coding superheroes. The complete team that works under one roof is referred to as a digital marketing agency.
Let's read in detail about Making Digital Marketing Agency A Natural Extension Of Your Business- A Good Or Bad Idea?

How Can Businesses Magnify The Digital Success: 5 Technologies To Help

Humans take an insurance policy to secure life and the family against uncertain instances and outcomes of the future. The businesses can also ensure the growth, competency, and profits by going digital.
The world is standing on the cusp of a digital revolution where saying the organizations are living and breathing into digital space won’t be hyperbole. The digitization even morphed from a trend to a core component of the business strategy. The radical growth and performance marked by the things how businesses use the technology to evolve business processes and people.
Certainly, the drastic change doesn’t occur overnight, it’s a gradual process where the businesses embrace the mature technologies to revolutionize various processes successfully. But, the digital transformation is not all about advanced technology adoption.
Let's read more about How Can Businesses Magnify The Digital Success: 5 Technologies To Help in details.

How AI-Based Searches Are Reinventing The SEO Landscape? - Digital Doughnut

Throughout the post, we will discuss how AI voice search is bringing a paradigm shift in the SEO industry in various ways and what needs to be done to supercharge the web presence...Throughout the post, we will discuss how AI voice search is bringing a paradigm shift in the SEO industry in various ways and what needs to be done to supercharge the web presence...

How Souping SEO Up With AI Leads To Win? » TechLogitic

A couple of years back, Google uses rule-based logic to rank the websites where keyword hacks, legitimate backlinks, and content was enough to get to the top. Later, the era of opacity begins when the search giant brought revolutionary changes to the algorithms that are little-to-impossible for the SEO experts to exploit. Just major announcements like- switch to mobile indexing, emphasis on quality content, authoritative backlinks that add value to the user were revealed in public.

It was the biggest shock to the SEO world that was even considered as black magic. And, Google continued to update its algorithm and pretty tight-lipped for the updates. In a nutshell, the job of SEO became a bit harder. On the flip side, it comes out as a golden opportunity for the marketers to offer brilliant user experience and delight the users.

We can simply put it as the days of SEO game are over when SEO experts can easily outsmart the algorithms. Presently, the valuable content strategy is essential rather than tricks or links. Matching the search king expectations and bringing SEO success is not possible just by playing according to SEO rules. Here, investment in AI-powered SEO would help. Surprised?

Yes, artificial intelligence technology is not an abstract concept to the world or could be seen as if it’s associated with Sci-Fis. Over a decade, the significance of AI has changed. It’s reaching out all spheres of life and the AI twist in SEO is no exception. Google has used the AI-first approach to implement RankBrain algorithm that analyses the context of content for creating accurate search results. Later, more updates made to RankBrain to enhance its analyzation power and intelligently rank the websites.

To better deal with the knock-on effects of how RanBrain changing the trend for ranking and unfolding the mysterious things, embracing AI has become all-important for the SEO professionals as it’s completely out of the human wisdom. It’s expected that AI-based SEO enhance the future of SEO beyond keyword phrases, links, or landing page optimization.

Take a look at how AI-optimized SEO is changing the waves of ranking...

Why App Store Optimization is necessary to run a successful mobile app? » TechLogitic

Why does a mobile app which has all the features and ingredients to be a market beater lags behind its peers at the app store? Mobile app development is a wholesome process cycle that starts with an idea of creating a mobile app and goes on until the product updates reaches the targeted audiences. App Store Optimization is also an integral part of this process which acts as a catalyst so that mobile app reaches its audience in a synchronized manner. Research has shown that 47% of the iOS users and 53% of the Android user find their apps due to app store search. Looking at these staggering numbers, App Store Optimization becomes an indispensable part of the mobile app development process.

A step by Step guide to convince Influencers to promote your offerings

Marketers come up with various digital marketing techniques to improve brand visibility and traffic. From organic reach to paid promotions, they leave no stones unturned to ensure high traffic and in turn, increased revenues. One such highly influential and effective marketing technique that has emerged in recent years is influencer marketing.

According to a survey conducted by mediakix, the estimated spend on Instagram influencer marketing is going to $2.38 billion in 2020.

Industry experts believe that content shared by influencers brings 11 times more ROI than other forms of digital marketing.

Let’s have a look at the steps necessary to get the Influencers to promote your offerings.