Boris Vin
With the migracy from desktop to mobile, the strategic internet marketing services have experienced a paradigm shift. It will not be wrong to say, there are more mobiles than humans on our planet. Here are top trends that will dominate in upcoming year ahead. With recently launched Gboard one can Search and share, right from the keyboard.
Structured Data for Mobile User:
One should not neglect this parameter while optimizing website on digital front. If you possess a site configuration where the primary content and markup are different for mobile users, it is required to add structured data to your site.
Increase ROI with AMP Version:
Since AMP has been launched, it has been desired to have versions those do great in mobile devices.
Testing Tool https://search.google.com/search-console/amp
Optimize with Open Graph & Twitter Cards:
It is advised to have og tags and twitter card implenetation done on yoru website for enhanced user experience over social networks.
Open Graph markup tester: https://developers.facebook.com/tools/debug/
Twitter Metadata: https://dev.twitter.com/cards/overview
Mobile First Indexing:
Structured data should be added for desktop as well as mobiles. You may use robots testing tool to verify that your mobile version is accessible to Googlebot.
Official Announcement: https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
Progressive Enhancement:
It is advised not to use the browser’s user agent to enable/ disable features in your web app. Before registering for user, check for availability of API.
Virtual Reality:
The opportunities offered by VR for smart digital marketers are never ending.
Customize for Voice Search:
With 89% mobile users searching for local businesses or places on weekly basis and 58% every day, businesses cannot afford to ignore the impact of voice search on their Return on Investment in coming year.
Create buzz via Video:
Video will keep on dominating in next year too. Make sure the video is crisp and informative, worth giving a shot to.
Doubleclick Platform:
Be a certified doubleclick & you can earn many projects on your side. Since it belongs to Google, so running this ad, will benefit your business.
Cross Browser Compatibility:
Use cross browser testing tools such as BrowserStack.com, Browserling.com or BrowserShots.org to ensure your PWA is cross browser compatible. Progressive web apps will definitely be a trending topic to focus on.
Social Media Marketer & Content Writer at SoftProdigy.com. SoftProdigy is web design and development company striving in IT industr...
