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Updated by Marshall Ward on Dec 22, 2016
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Animation and Explainer Videos

There are more things that we need to know about animation and explainer videos. Here are some collective articles to help you out.

What is Animation?

Animation is the process of displaying still images in a rapid sequence to create the illusion of movement. These images can be hand drawn, computer generated, ..

Computer animation

Computer animation is the art of creating moving images via the use of computers. It is a subfield of computer graphics and animation. Increasingly it is created by means of 3D computer graphics, though 2D computer graphics are still widely used for low bandwidth and faster real-time rendering needs. Sometimes the target of the animation is the computer itself, but it sometimes the target is another medium, such as film. It is also referred to as CGI (Computer-generated imagery or computer-generated imaging), especially when used in films.

To create the illusion of movement, an image is displayed on the computer screen then quickly replaced by a new image that is similar to the previous image, but shifted slightly. This technique is identical to how the illusion of movement is achieved with television and motion pictures.

Computer animation is essentially a digital successor to the art of stop motion animation of 3D models and frame-by-frame animation of 2D illustrations. For 3D animations, objects (models) are built on the computer monitor (modeled) and 3D figures are rigged with a virtual skeleton. For 2D figure animations, separate objects (illustrations) and separate transparent layers are used, with or without a virtual skeleton. Then the limbs, eyes, mouth, clothes, etc. of the figure are moved by the animator on key frames. The differences in appearance between key frames are automatically calculated by the computer in a process known as tweening or morphing. Finally, the animation is rendered.
For 3D animations, all frames must be rendered after modeling is complete. For 2D vector animations, the rendering process is the key frame illustration process, while tweened frames are rendered as needed. For pre-recorded presentations, the rendered frames are transferred to a different format or medium such as film or digital video. The frames may also be rendered in real time as they are presented to the end-user audience. Low bandwidth animations transmitted via the internet (e.g. 2D Flash, X3D) often use software on the end-users computer to render in real time as an alternative to streaming or pre-loaded high bandwidth animations.


Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation, and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

How technology is driving the next wave of film animation

The next generation of film animation will rely more heavily on technology and
data processing than ever before

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"Explainer" videos are a great marketing tool that can leverage consumers’ ability to easily digest visual content, and quickly convert those consumers into leads, sales and revenue for your business. Considering that most explainer videos range in length between 60 and 90 seconds, you have only a small window of time to capture the your viewer's attention and drive home your message in a convincing fashion.

5 Reasons Why Startups Should Use Explainer Videos

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Want to make your own explainer video? We'll take you through the steps and show you the best explainer video examples on the web so you can learn from them too!

Premium Explainer Videos

The creative experts at Explainer Videoly will help bring your products & services to the next level through awesome explainer videos and graphic animation!