5 Things Google Knows About You

Google being a business wants to know about your age and gender so that it can know its customers. This implies that you are grouped to a demographic slot based on your gender and age.

Every successful business has profiles of their target market and they send out relevant material to them based on age and gender.

It wants to know more about you so that its engineers can tailor adverts as per your needs, to convince you to purchase their promotional goods. You should also know that your interests also become Google’s interests.

Do you remember the time Google sent its big van around your street and took a photo where you live? It is also doubtful that you haven’t checkout your street on Google Earth and that you found your home.

But, that’s now how Google exactly learnt about your address. It uses your unique IP address, which is a code sent from your ISP to any devices you are using to go online through the router. When Google stores these data, it can pin-point location-specific results.

If you are using Gmail, I’m sure you have read their T&Cs that allows the company to automatically scan your emails for keywords so that it can serve you ads accordingly. Google recently updated their T&Cs last year. It says:

"Our automated systems analyse your content (including emails) to provide you personally relevant product features, such as customised search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored."

This fact may be quite an obvious one. However, when you stare at things you can easily miss the real point. Remember, the big brother can easily analyse user’s search results and draws up trends so that it can ascertain when is the good time of the year or month or week or day to advertise a particular product or service.