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Updated by Paul Hugh O'Mahony on Sep 18, 2017
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37 items   7 followers   8 votes   1.69k views

Most Powerful Questions When Starting a New Business

3

What are we?

What are we?
16

What is our higher purpose?

What is our higher purpose?

Special thanks to SOBCon 2012 in Chicago for sensitising me to the importance of this. Companies that have a "higher purpose" out-perform their competitors & the market

17

What must work?

What must work?

Special thanks to @rogeroverall for informing me of the concept "minimum viable product" - source "The Lean Start-Up" by Ries

27

Who will be our first customer?

Who will be our first customer?
31

Why are we starting a business?

Why are we starting a business?

What was the motivation behind starting the business? What was that first spark of inspiration (or desperation) that made us think - yes, I'm going to start a business.

32

How much money do you have in the bank?

How much money do you have in the bank?
35

what's your exit criteria?

what's your exit criteria?

What would make you want to leave the company?
e.g liquidation opportunities like a buyout
e.g. the company has to reach a specific level of profitibility by xyz date or it's time to move on.

36

The competition

The competition

What makes us different to the competition?
What makes us better than the competiton?
What makes us cheaper than the competition?
What makes us dearer than the competition?
How are we going to relate to the competition?

1

What is our core focus?

What is our core focus?
2

What are we offering?

What are we offering?
4

What do we do?

What do we do?
5

What is our name?

What is our name?
6

What reputation do we have now?

What reputation do we have now?
7

What reputation do we want to have?

What reputation do we want to have?
8

Who are our people?

Who are our people?
9

What are the offerings each brings to the table?

What are the offerings each brings to the table?
10

What's our structure?

What's our structure?
11

What's our business model?

What's our business model?
12

Where's the money coming from?

Where's the money coming from?
13

Where's the money going?

Where's the money going?
14

Who are our heroes?

Who are our heroes?
18

How do we work together?

How do we work together?
19

Who drives what?

Who drives what?
20

Who owns what?

Who owns what?
21

What is our unique offering?

What is our unique offering?