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Updated by Lead Squared on Oct 10, 2017
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9 Creative Drip Marketing Ideas to Boost Lead Engagement

Drip marketing is like farming. Confused? Well, yes. Did you know that Drip Marketing gets its name from the farming practice, Drip Irrigation? Well, the principles that are applied are pretty much the same. Nurture your leads with good content at the right place and right time and watch the results pour in. Here are 9 creative ideas that will help you nail Drip Marketing and get those leads pouring in!

Drip Marketing: 9 Creative Ideas to Engage Your Leads | LeadSquared

Drip marketing is like farming. Confused? Read on to know how to apply the rules of farming to lead nurturing. (Includes 9 different drip marketing ideas)

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feedback Drips

feedback Drips

These drips are sent out to get #feedback from the #customer on the services they have used, and also make them feel appreciated. They are usually triggered after a specified time since the customer began using the product.

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Upgradation Drips

Upgradation Drips

These drips are sent out when your #customer signs up for the free trial of a product. They are triggered when the customer reaches the end of their trial period and a reminder is sent out.

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Onboarding Drips

Onboarding Drips

When you #customer buys your #product or #service, they need help to navigate through the product. These #drips are triggered when they sign up or when they have performed some activity within the product

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Customer Retention Drips

Customer Retention Drips

These drips at #re-engaging customers who have been #inactive for a long time. They typically use words like we miss you and are triggered when there has been little to no interaction!

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Cross- Selling/Up-selling Drips

Cross- Selling/Up-selling Drips

#Sell more to the customer who has already bought something from you. Find things they would #need and #upsell and #crosssell. If it adds value to them, they will definitely buy.

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Customer Retention Drips

Customer Retention Drips

These #drips are triggered when the customer performs some #undesirable activity. Then a mail asking them for #feedback or trying to find out what went wrong

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Action Completion Drips

Action Completion Drips

Send out a little #push so that the customer completes the #purchase. Typically triggered when a customer leaves an item in the cart or like a product but doesn't buy.

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Offer Drips

Offer Drips

All those many offers that are sent out through the year. They are meant to #pushsales. These drips, if timed right, can work wonders

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Educational Drips

Educational Drips

These drips are sent out to #educate your audience. Provide information that the use would find #helpful. By helping him, you'll end up helping yourself.