The issue is, most organizations get so tied up in vanity measurements—like the quantity of followers/Tweets on Twitter or Likes on a Facebook post—that they overlook those numbers are truly meaningless. Yes, Engagement on Social Platform is very important but then that’s not the only parameter you will measure your effectiveness of your social media. For example, what’s great if a Tweet that is retweeted 500 times if it’s not helping you achieve your final objectives?
It’s an ideal opportunity to clear any confusion and do a profound jump into tracking the returns you’re getting over your social media channels. Here’s the way you do it and its really simple.
