Martin Smith
Snapchat Spectacles introduction is some of the most brilliant wearable tech marketing we've seen. Heck the vending machine introduction is brilliant marketing, marketing that's helping overcome the Google Glasses, "Who would wear these," stain.
If you want a pair of Snap's awesome picture-taking glasses, you'll have to go to great lengths. How great? Really great as this woman on a mission journey story shares.
Snapchat’s vending machine is selling out fast.
Curagami Note - Whoever thought of the vending machine deserves a marketing medal. Vending machines carry implied exclusivity, limited stock and first come, first served. They are also fun to use and the big bright yellow Spactles vending machines are buzzworthy. Think of how well the vending machine puts to rest poor customer expectations from Google Glass. Google glass went the other way. They created expensive and geeky looking glasses (and not in a good way) so off-putting some restaurants refused to let customers wearing them in. Spectacles look like Ray Ban sunglasses. They look fun and selling them through vending machines confirms their, "We are not Google glass" positioning. Brilliant.
When Snap, Inc. announced earlier this year that it had created a pair of video-recording sunglasses called Spectacles, it was a little hard to get a handle on just what the end result would be....
Curagami Note
The jury is in. Spectacles are a hit with the lucky few who've been able to buy them (read the story of one teen's obsessive journey to buy a pair of Spectacles).
Spectacles by Snap are a lot of fun! Join us as we put them through their paces, try them out, talk to people on the street and just have a really great day...
Snapchat Spectacles, the mysterious and incredibly hyped hardware from Snap, Inc., have arrived. Vending machines for the video camera sunglasses are springing up around the country, first in...
I like to think of my new Spectacles first and foremost as sunglasses. They’re cheaper than a pair of Ray-Bans ($129 for Specs vs. around $169), come with..
The tech giant reportedly is working on glasses that may incorporate augmented reality technology and roll out in 2018.
Curagami Note
Remember when Apple LED marketers like this? Not so much anymore. Now they are content to follow Snapchat's amazing launch of cool wearable technology. Snapchat Spectacles vending machines remind us of the old Apple, the Steve Jobs Apple. Brilliant marketing, marketing designed to remove all the, "I don't want to wear that," stain left by Google Glass.
Apple isn't looking for a quick win. Tim Cook is building the business for the future.
Curagami Note
I think Apple is LATE and if they make anything like that crap in the image they are DEAD. Snapchat's Spectacles have shown the way forward - ape something KNOWN (Ray-Bans) and look COOL. Oh, and create a Steve Jobs worthy vending machine introduction doesn't hurt either.
A physical-world stunt for a multi-platform digital media phenomenon. Welcome to the future.
Curagami
See how happy this dude is? That's because he got his hands on something everyone wants but few have - Snapchat Spectacles. The vending machine rollout is beyond brilliant marketing, Snapchat gets to slowly ramp production while demand gets frothy with thwarted desire. Those vending machines are so iconic they are "selfie" shot magnets. Snapchat is playing by the "new marketing" rules of marketing a movement by proxy. Too Good.
Snap's spectacles are starting to hit the streets, and eBay. I've been able to glean some details about the way they work from early users. The images above..
Curagami Note
This is when you know you've created great marketing - when there is an immediate, robust and scaling aftermarket. Snapchat's vending machine introduction of Spectacles is creating a hype machine as purchase desire is thwarted and vending machines become selfie posts. Snapchat is creating a Spectacles MOVEMENT many want to join. Many are called few are chosen at the moment and that is one of the marketing lessons the elusive artist Banksy shares (see our Curagami post http://www.curagami.com/banksy-marketing-tips/.
Snapchat Spectacles, the mysterious and incredibly hyped hardware from Snap, Inc., have arrived. Vending machines for the video camera sunglasses are springing up around the country, first in...
The hard-to-get specs are too much fun.
A San Francisco designer deployed a fake Snapchat Snapbot on a Porta-Potty.
Curagami Note
How do you know when you really have a hit? When backlash sets in fast.
Snapchat has launched “Snapchat Spectacles,” which will keep your friends even more up-to-date on your life
Curagami Note
Fly for sure. Heck they are $120 bucks who CARES and these are not Google Glass. Idiot.
If you live in New York City and were waiting to get your hands on Snapchat's Spectacles, here’s your chance. The company has been putting the wearable camera on sale at pop-up vending machines...
Curagami Note
Perfectly time to ride the wave of PR and buzz their vending machines on the west coast created Snapchat's Spectacles arrive in NYC.
Snapchat's first hardware product is coming to the market sooner than anyone expected. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second...
Curagami Note
We missed the re-branding as Snap, Inc. Interesting.
Leave it to Brian Solis to be right on top of what's happening now in digital marketing. One of best Spectacles "reviews" or explanations we've read.
