Author #HowToBeBlack http://howtobeblack.me Formerly of @TheOnion. Now @CultivatedWit. My tweets represent your employer's opinion
FC: You were an early Twitter adopter, an early Google investor, and last year you invested in a small mobile video company called Tout and then used it to announce your retirement. Why focus on social media?O'Neal: There's a lot of big-time people who have others tweet for them, so I want people to know: This is me; this is how I'm doing it. Then when I use Tout on Twitter, people click the link. I've always wanted to be the one that's on the edge of the technological curve. The great Steve Jobs, rest in peace, when the iPhone was first coming out, I used to call him every other day.
