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Updated by Erika Yigzaw on Nov 08, 2016
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Erika Yigzaw Erika Yigzaw
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Customer Service 101

20 Customer Retention Strategies that Work

Managing your customer retention rate is an incredibly important part of growing a sustainable business. Before we look at strategies for improving it, let's raise a few questions and put a critical data point front and center.

What is Customer Retention?

Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to remember that customer retention begins with the first contact a customer has with a company and continues throughout the entire lifetime of the relationship.

5 Strategies Guaranteed to Improve Client Retention

Identifying how to retain customers is one of the most important tasks a business faces. Companies tend to focus more on acquiring customers even though it can cost 7x more. Below are 5 strategies to keep your customers loyal to your brand.

9 Essentials of Improving Patient Retention

It's all about caring. Learn how your Healthcare organization can avoid Patient Attrition by establishing a culture of caring and concerned communications

Marketing Wizdom for Business Growth

Breakthrough marketing strategies proven to grow your sales and profits. If you want to know how to do it, not jut what to do, this is for you.

20 Customer Retention Strategies - Marketing Wizdom

The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. The cost, in either case, is staggering, but few businesses truly understand the implications.

ACA Blog

One of the main things I teach my students in my Professional Readiness and Ethics classes is the concept of client retention. Here are some points that I feel are critical:• Admit clients when they are in crisis. Job loss, eviction, arrest, domestic dispute, illness, injury, financial trouble, and other crises tend to motivate clients to enter and stay in treatment. • Develop referral sources that have contact with clients in crisis—employers, police, lawyers, probation officers, social services, domestic violence shelters, mental health centers, medical clinics, and churches.

I remember singing that old German song as a child. Well, I’m singing it again as a customer experience expert, and this time, it’s about business: the bucket is your company, and your customers are slipping away through the holes.

LMT Success Group is at the Top of the Class of Massage Therapy Continuing Education Providers!

The LMT Success Group is the largest provider of continuing education for massage therapists in Florida, and one of the largest in the world. We have trained well over 15,000 massage therapists, many of whom swear by our classes as the most valuable they have taken in their careers.

How to Spoil Your Massage Client … Keys to Client Retention

Statistically speaking, businesses spend 5x more to get a new customer, than to retain an existing one, plus existing clients tend to spend more with you than