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Updated by Michelle Hummel on Sep 27, 2018
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Social Media Management Dashboard

Tips on social media management dashboard.

How to Measure the Success of a Social Media Marketing Campaign

For any business that’s committed to social media marketing but not completely confident with their current ability to measure results, we’ve put together a list of steps to accurately measure the success of any social media marketing campaign:

How to Train Employees to Manage Social Media Activity

Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media.

How to Supercharge Your Company’s Brand Awareness with LinkedIn Pulse

Over the years, LinkedIn has evolved from a fairly simple site where people shared their resume online to a thriving network of engaged professionals. Much of this transition to a far more dynamic environment has been driven by content.

5 Most Important Social Media Metrics to Know

When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of marketers say that measuring ROI is still their biggest challenge with social media marketing.

How to Create a Social Media Editorial Calendar That Will Grow Your Business

Social Media Editorial Calendars create a system to help you schedule content to post each day. People develop habits very easily. You will find that when you post certain topics each day they will actually look forward to your content.

The Essential Guide to Branding Yourself on Social Media

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities.

Twitter for Beginners - 5 Tips to Get Started

Although Twitter has hundreds of millions of active monthly users, many individuals and businesses still aren’t on the platform. Whether you’ve dabbled in Twitter or are completely new to it, if you’re ready to start using it to build your personal or business brand, here’s what to do:

How to Create a Google Plus Page that Drives Traffic to your Website

When Google originally rolled out Plus, many people were skeptical that the network wouldn’t last for long. Google Plus continues going strong. In fact, Google has taken multiple steps to integrate Plus more deeply into their ecosystem.

10 Features Business Owners Should Look For When Evaluating Social Media Management Tools

When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them.

Michelle Hummel, Engaging and Empowering You with Social Media Training

In today’s business world, social media plays a big role in driving sales and brand awareness. That’s why it’s important to know what you need to have a leg up on the competition. To create a successful social media driven online marketing strategy you need the expertise that comes when you hire a social media trainer.

How to Use Social Media for Recruiting

In just the last few years, the process of recruiting new talent has dramatically shifted. A big reason for this shift is because the landscape has gotten much more competitive. With so much competition for talented new employees, businesses need to take advantage of every possible avenue to gain an edge.