Top 5 SEO Tips for Beginners

I want to be #1 on Google. Don't we all want this? Well, it's not an easy task at all. It may take years before your precious content lands on the first page of Google Search. Patience is the key. Don't be afraid to make mistakes and learn as much as you can from them. Read blogs and follow influencers of the SEO and Digital Marketing field. And, as Google says- Don't be evil (read don't spam).

Keywords are the heart and soul of your SEO campaign. Search engines such as Google use keywords to find your blog or website. The users, too. Use keywords that directly reflect the topic of the blog or post you're writing about. Ideally, one should use 3-4 keywords per 100 words. Lastly, write articles for your blog readers and website visitors and not Google!

Your SEO campaign can be successful only if users get a good experience while browsing through your website. Avoid pages with heavy images as this increases the load time of your site. Use user-friendly URLs and if possible, don't use ads in the landing page. Make the site optimised for mobile as searches from mobile and smartphones are increasing by the second.

Duplicate or plagiarised content is a major turn off for the various search engines. In fact, it is a violation of their guidelines. Always write original content which provides readers with a unique experience. Don't think too much about keywords when writing content- "Quality over Quantity".

So, you are done with the researching and writing of the content. But, what if no one sees or gets to know about it? This is where Content Marketing comes to your rescue. Promote your well written content in all the relevant platforms (pic above). Make full use of social media and blog distribution channels and witness your article reach great heights.