This annual tourism festival is held from mid-July to the end of August and coincides with the Khareef season (which celebrates the monsoon lasting from June to September). The Salalah Tourism Festival is extremely popular among nationals, expatriates and tourists alike and over the years, has grown into an international celebration. The festival showcases a number of activities revolving around art, culture, sport, heritage, shopping and competitions in Salalah, which is just over 1,000 km from Muscat. The region of Salalah has 3 main souqs - Al Haffa, Gold Souq and the New Souq. If you are looking to stay at a beach resort, Salalah is a good option to consider. The likes of Al Baleed Resort Salalah by Anantara will place you within close proximity to all the action.