Do Your Own PR

Without reading them. PR people and startups, this is for you.

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Journalisted is an independent, not-for-profit website built to make it easier for you, the public, to find out more about journalists and what they write about. It is run by the Media Standards Trust, a registered charity set up to foster high standards in news on behalf of the public, and funded by donations from charitable foundations.
The site allows you to:
Search articles published on UK national newspaper websites and BBC News by journalist, news outlet, subject and key word
Read all articles by a particular journalist
Find out further information about a particular journalist – such as links to a personal website or wikipedia page and, in some cases, an email address
Compare a journalist’s articles with those of other journalists who write about similar subjects
Contextualise articles, by seeing blogs that have linked to it and comments people have left about it
Find similar articles to the one you’re reading
Set up alerts to tell you when your favourite journalists have written something new

Twitter has a powerful advanced search service that can really help you with your research, but it is rarely by most users.

British newspaper addresses, telephone, Twitter, Facebook and other contacts, plus news, jobs and discussion areas.

My professional background is in PR & marketing, where I learned to craft my prose to fit the client’s needs, to a tight deadline and as part of a creative team.

Evaluation is not the sexiest subject, but it is a vital part of PR success. So why are so many failing to prove the value of PR? Here are some feeble excuses and reasons to ignore them

As someone who works for a Marketing and PR recruitment company, I get plenty of calls and emails from candidates wanting to break into the PR and Communications industry, but don’t know what it entails, what the essence of public relations is and whet ...