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Updated by ContentPalace Where Results are King on Aug 31, 2019
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The 5 Things We Think and Do Not Say (About Content Marketing)

Listly by ContentPalace Where Results are King

[These are some of the reasons that illustrate how content marketing is struggling to keep up with demand and is becoming simple fodder. Content creators are starting to act like puppy mills, prioritizing quantity over healthy quality. Less is more in today's content marketing environment. Content creators need to trim down the fat and focus more on meaningful, engaging content that will influence buying behavior through effective brand storytelling.

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1

There are more global brands now than ever before. The internet has allowed small businesses to cross borders.

There are more global brands now than ever before. The internet has allowed small businesses to cross borders.

73% of major organizations hire someone to manage their content marketing strategy. The problem is that supply can't keep up with demand.

#globalization #smallbusiness

2

Creatives Can't Keep Pace. The number of talented content creatives in the industry is too low.

Creatives Can't Keep Pace. The number of talented content creatives in the industry is too low.

Lack of time is one of the top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content.

#contentcreators

3

The proliferation of content on the internet has actually devalued it. The price has dropped - along with quality.

The proliferation of content on the internet has actually devalued it. The price has dropped - along with quality.

A new form of scarcity is on the rise ... quality and relevancy will rise to the top over quantity.

#contentstrategy

4

Too much bloat doesn't work for mobile devices. Content needs to be leaner for readability.

Too much bloat doesn't work for mobile devices. Content needs to be leaner for readability.

Users have to dig too deep on their mobiles to retrieve the same amount of information they'd find on a desktop.

#contentmarketing

5

#76% of B2B marketers will produce more content this year. But many are still unable to measure the impact.

#76% of B2B marketers will produce more content this year. But many are still unable to measure the impact.

We couldn't help but make the analogy to Jerry Maguire's manifesto about the things we think and do not say. "The key to this business is personal relationships ... suddenly it was all pretty clear ... the answer was FEWER clients" ... or in our case, LESS content!

#brandstory