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Updated by WhatUsersDo on Oct 07, 2016
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Flashback Friday: Best Articles in UX This Week (Oct 3-7)

What's the best of UX this week? We cherry-picked the most shared articles from around the web.

If you want to stay on top of UX trends, then you've come to the right place!

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Mobile Banking User Experience Drives Usage

By Jim Marous

Research finds that mobile design and customer experience ratings are strongly correlated to mobile deposit app adoption and usage.

UX Design & Digital Storytelling: Why Story Is Central to User Experience

By Ashley Taylor Anderson

What does UX design have to do with digital storytelling? More than you would think. Learn why reframing your UX thinking around story is valuable.

UX is brand experience

By Ana Crespo

A few months ago, a friend was planning to catch a plane to visit London. We were on the phone, discussing her arrival as she tried to check-in online. “The airline redesigned its website, it’s beautiful, but I can’t find where to do the check-in online”, she complained.

The “Secret Sauce” 15 Brands Use to Remain Sticky with Customers

By David Brier

Everyday, I build brands (like the ones you see above) that get the attention needed to attract new customers. Yes, customers will remember their brand experience. But after that, how will they remember your brand?

Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience

By Therese Fessenden

NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.

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