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Updated by Jakub Prószyński on May 26, 2017
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Podsumowanie Tygodnia 27.09 – 3.10.2016

Skąd się wzięła Diablica? Allegro prezentuje cover „Alei gwiazd” (wideo)

Zgodnie z zapowiedzią 23 września Allegro w ramach swojej kampanii opublikowało teledysk do coveru przeboju Zdzisławy Sośnickiej. Przedstawiono w nim historię narodzin Diablicy – jednej z bohaterek cyklu reklam „Legendy polskie”.

Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love

There's one thing almost everyone watching Monday night's first presidential debate will be able to agree on—that this new Audi commercial, "Duel," airing during the telecast, is a brilliant bit of perfectly timed entertainment.

Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret agent easily handles almost everything that's thrown at him—but is completely undone by some bad customer service.

David Beckham and Kevin Hart on a road trip together is as hilarious as you'd expect

Watch David Beckham and Kevin Hart join forces to take "Beckham: The Musical" to Las Vegas.

Google (finally) launches cross-device retargeting

In a big change, Google enables cross-device remarketing for signed-in users.

Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its less-renowned neighbors in new ads from Arnold Worldwide created for the distillery's 150th anniversary.

Ikea Says the American Dream Is About More Than Just Buying Stuff

You don't need to look further than the current presidential campaign to glean that the American dream isn't doing so hot right now. Hillary Clinton has proclaimed that "building an economy that works for everyone, not just those at the top, is the central challenge of our time." Donald Trump's view is a bit more blunt.

Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts

Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met.

Adidas claims retention on Snapchat is ‘insane’ compared to YouTube but maintains it’s a ‘work in progress’

Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.

How many videos top publishers post daily to Facebook, YouTube

Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.

Why UFC's New York City Debut Is Such a Big Deal, and How Brands Are Cashing In

The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form.

McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah Wahl talked about the burger-slinger's revamp this morning during the Interactive Advertising Bureau's IAB Mixx Conference.

Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with TV.

Someone Started An Awesome Book Club On Facebook

Facebook helps reach out millions of people who share the same interests as you. Someone has just had the most brilliant idea - a book club!

MC Silk rapuje notatkę prasową Sony (wideo)

Marka Sony rozpoczęła kampanię promocyjną Xperii XZ. Smartfon można kupić w przedsprzedaży. W ramach akcji MC Silk – jeden z najszybszych raperów świata – sparafrazował komunikat prasowy marki.

Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing

As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising partners get an idea of who's watching what, when they're watching it and whether they're taking in the pre-rolls.

Disney is also thinking about buying Twitter

Disney is the latest high-profile name to consider an acquisition offer for Twitter, according to a report today from Bloomberg. While a formal bid has not been placed, Bloomberg says Disney is...

Blogerki i blogerzy walczą o tytuł mistrza oszczędzania w kampanii Eurobanku (wideo)

Kto lepiej oszczędza – kobiety czy mężczyźni? Eurobank chce to sprawdzić w ramach kampanii z udziałem popularnych twórców internetowych. Ideą jest popularyzacja oszczędzania wśród konsumentów.

Don't Like This Tweet? Tell Twitter And Improve Your Experience

Twitter has introduced a new button - dubbed "I don't like this tweet" - which allows you to give feedback on what you want, and what you don't want, to see on your feed.

An Overview of Twitter's New Dashboard App

Twitter recently released a new app called Dashboard which provides additional insights and tools for brands.

Question and answer based social network Jelly is back with a new Twitter integration that could significantly boost it's utility.

For Love or Money? One Couple Doesn't Have to Choose in This Lovely Spanish Lottery Ad

The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain.

Spotify wprowadza spersonalizowane playlisty Daily Mix

Daily Mix to kolejna propozycja Spotify, która ma sprawić, że przestaniemy marnować czas na tworzenie playlist i zaczniemy po prostu słuchać muzyki.

Facebook: 60 million businesses have Pages, 4 million actively advertise

Facebook has released new numbers around the popularity of its Pages. The social networking company said that more than 60 million businesses now have a Page, a 33 percent increase from September. In addition, 4 million businesses are actively advertising on Facebook, with more than 70 percent marketing outside of the U.S.

The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle

It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it.