Books for Brandscapers

Amazon.com: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (9781118232606): Ann Handley, C. C. Chapman: Books

Amazon.com: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires (9781885167293): Roy H. Williams: Books

Connect to customers withcompelling content! The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives. Get ContentGet Customers explains how to develop compelling content and seamlessly deliver it tocustomers—without interrupting their lives. It's the new way of marketing, and it's theonly way to build a loyal, engaged customer base."Pulizzi and Barrett have taken integrated marketing communicationsto the next level. . .

Amazon.com: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (9781118026984): David Meerman Scott: Books

Professional services firms have traditionally relied on networking to build business—but the old ways are no longer enough. Josh Miles shows partners, owners, and marketers how to differentiate, brand, and market their firms and embrace social media to open a new world of possibilities. Josh patiently and skillfully walks the reader through a process he’s developed called Bold Brand™, a method professional services firms can use to identify their most compelling differences and leverage them for the greatest possible impact.

Build the website that wins customers—let The Conversion Scientist™ show you how! This book was written for anyone who will ultimately be held accountable for the performance of a website. Packed with insider secrets, Your Customer Creation Equation will arm you with unexpected strategies to optimize your website for results and leave your competitors scratching their heads.