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Updated by Melanie Antoine on Dec 01, 2017
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Effective Ways to Prepare for the Holiday App Stores Rush!

Retailers can expect a huge number of customers to do mobile shopping, compare prices and research products. The difference between this year and last year is that mobile commerce is no longer a novelty- it's now a vital part of the shopping experience, and retailers who fail to grasp the paradigm shift could face less sales rate during the holiday season.

http://www.openwavecomp.com/blog/build-your-mobile-app-today-to-stay-competitive-this-holiday-season/