mediastructures
If you have never run an event, or particularly type of event before, it might seem daunting. There is, however, plenty of help out there to enable you to launch your event successfully. At Media Structures we provide temporary event structures such as staging, seating and studios, so we know a thing or two about events and how to get them right.
Here is our pocket-sized guide to staging a successful event:
Before you can even begin looking at venues and booking catering you need to consider who your event is for. Smart event planners will develop personas of their ideal attendees and then do their research to find out which channels – such as social media, local press or email – provide the best way to reach them and inform them of this fantastic event.
Once the planning gets underway you’ll soon realise that most elements of staging an event come at a cost. From venues to seating, staging to catering, there are plenty of prices to consider so setting a clear and realistic budget from the onset will help you to deliver your event within this remit. Remember, if you need temporary structures for the duration of your event, Media Structures can help – simply visit our website for more information. If you plan on charging your guests to attend your event, consider the competition, how rare your event is, what attendees will gain but also what you hope to gain from their attendance – such as social shares, word of mouth, PR and possibly lead generation – when determining a realistic price to charge.
If you want your event to be memorable you’ll need to pull out all the stops to captivate your audience and get people talking. At Media Structures we specialise in delivering experiential structures that will engage people with your brand and can help you ensure that people talk about your event long after they have enjoyed the day.
Getting word out about your event needn’t be a costly exercise. By researching the best methods to reach your target audience you can make use of social media, local newspapers, online PR, email marketing and SEO to grow awareness about your event. Just remember to start the conversation early, as the closer you get to your event start date, the more likely that people will already be booked up.
Many businesses make the mistake of closing the doors on an event and never looking back, but there are many positives to be taken away from the day itself, to the point where it could just be the start of something new! If you’ve spent time and money raising awareness in the run up to your event why stop now? Follow up with attendees and thank them for coming, get in touch with those who registered at your event and inform prize draw winners to keep momentum going.
