Jakub Prószyński
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5 września do emisji trafił spot telewizyjny marki Żywiec, przygotowany z okazji przypadającej w tym roku 160. rocznicy powstania Arcyksiążęcego Browaru w Żywcu. W reklamie marka przypomina o swoim pochodzeniu.
Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and cultures, and with various physical looks and abilities, all to sell, oddly enough, Australian lamb. "What's the best thing about diversity?
In a quest to dismantle itself and become more relevant in the 21st Century, IAC-owned About.com is launching another standalone vertical in the form of The Balance, a personal finance website tailored to today’s millennial.
If there is one threat to Google Search, it’s that the majority of content created today lives inside social apps like Instagram and Snapchat and can’t easily be indexed to show in search results.
Microsoft is taking Slack head on, and reportedly doing it under the Skype umbrella. According to MSPowerUser, the software giant is developing new messaging software that closely mirrors Slack functionality. The new effort is called Skype Teams, and it promises to cater to the the same large teams and newsrooms that already use Slack every day, while also leveraging Skype’s core feature set.
All Your Time-Tossed Selves by prolific interactive fiction designer Porpentine is a short, elegaic adventure game built in the Google Forms survey creator.
Say goodbye to your photo maps.
Instagram's latest update introduces a new low light capture mode.
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place.
Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012's "Meet the Superhumans" but went well beyond the original to create its own brilliant, freewheeling world of fun.
The hashtag #YouTubeIsOver is currently fluttering all over Twitter. Many content creators are up in arms over YouTube’s alleged censorship and have taken to all forms of social media to air their grievances. Has YouTube’s censorship rules actually changed in the last few days? Who is affected by the censorship? How did the campaign against
Durex has announced an eggplant-flavored condom which it thinks will make it easier for young people to talk about safe sex.
Sotrender – lepsze decyzje w marketingu w social media. Analizy, badania, optymalizacja oraz dopasowane rekomendacje dla Facebooka, YouTube’a i Twittera.
The New York and Los Angeles stories will soon disappear.
Everything you need to know about Pinterest ads—known as Promoted Pins—to get your first campaign up and running and start highlighting your best content.
Have you ever found yourself needing to say “Can I have a kilo of cocaine please?” in Spanish and coming up short? Me neither (😉), but language learning site Babbel thinks there’s an untapped market of aspirant bilingual drug runners, and has teamed up with Netflix to launch a Spanish learning course based on the hit show Narcos.
Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992.
The new social campaign from MINI encourages you to accelerate videos the same way you could accelerate your brand new Mini Cooper S.
In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And this MIM isn't just a new face.
Honda's "Cog," made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.
