Consumer Psychology, Neuromarketing

Research shows that visitors are influenced by good website design even if they don't consciously realize it.

Dopamine-driven marketing sounds scary, but it's more common than one might expect. Dopamine is a key element in the brain's reward system, and when marketers

If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if

At least 85% of human decisions are governed by the non-conscious (instinct, intuition, emotions & desires and memories & values). Over $80 billion is spent each year measuring the 15% that is conscious. These measurements account for nearly 100% of the facts that currently guide business decisions. Buyology has developed proprietary web-based technology to help companies make better decisions on how to more effectively & efficiently connect with their current & prospective customers by accessing, measuring and understanding consumer non-conscious responses. Rigorously measuring the non-conscious provides clients with a huge competitive advantage that is currently the exclusive province of Buyology Inc.

Gallup and Robinson is an advertising and marketing research firm. Since 1948.

Salesbrain is the world’s first neuromarketing agency and has trained over 28,000 executives. Learn how to radically transform your sales and marketing performance to find the buy button in the brain with their award-winning science-based NeuroMap™.

Brain Science Podcast show notes and blog

Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Intel, PayPal, Pepsico, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done.

“Aside from the fact that everyone learned a lot and came away with some great new ideas, the knock on effect for Riverside is incredible”

“Aside from the fact that everyone learned a lot and came away with some great new ideas, the knock on effect for Riverside is incredible”

The stories of your solutions and results are the most powerful persuasion tools you have. At StoryQuest we enable the stories and voices of your people and customers into multimedia tools for content marketing and sales. Your stories and product introductions become relationship and trust building tools – even when you are not there. With digital postcards you are able to drive content marketing efforts by repurposing content, tracking activity, and creating new videos with just a phone call.

Dr. Susan Weinschenk shares seven principles to make your website more engaging - principles of Persuasion, Emotion, and Trust (PET). You can download the po...

consumer psychology

consumer psychology Guider channel at Youtube

Media Psychology uses psychological theory to assess and develop effective media applications. Successful websites benefit from an understanding of cognition,

Success in the digital world isn't about the tools. It's about understanding people and identifying their goals and needs. Marketers, experience designers, application developers, political strategists, organizational leaders, educators and media producers all need to know the fundamentals of human behavior that are essential to engage and satisfy an audience.

Designers often don't take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build. Psychological principles are either looked upon as unnecessary, or too complicated. But the truth is that they're neither.

Success doesn't necessarily require long preparation in your field. The first step taken by successful people is rarely the one in which they achieve their ultimate victory. In the ever-changing world of today, we need an additional weapon than knowledge of a particular field or profession.

The most subversive criticism of capitalism at the moment comes from the small town of Aspach, in the Swabian-Franconian Forest, a region of southern Germany known for its industrious and energetic inhabitants. Kai-Markus Müller is sitting in his office in a nondescript building, thinking about the coffee-roasting company Starbucks.

By C. E. Huggins NEW YORK (Reuters Health) - An Internet-based system could be a useful tool for screening adults for mental health disorders and giving preliminary diagnoses, according to a new Dutch study.

How do people really feel about brands? Ask any marketer to name a few of the most powerful and respected brands, and Apple and Google will be near the top. Indeed, a recent consumer survey found that these iconic brands ranked #2 and #3, respectively, after first-place Amazon and ahead of [...]

The popular conception of human nature emerging from psychology over the last century suggests that we are something of a hybrid, combining reptilian, instinct-driven motivational tendencies with superior higher-level analytic powers. Our motivational tendencies evolved from our reptilian brains eons ago and focus on the four Fs: fighting, fleeing, feeding, and fooling around.