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Updated by Paul Hugh O'Mahony on Jun 20, 2021
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Supermarkets Klout

Tesco vs. Sainsbury’s: which provides the best social customer care?

Yesterday it was announced that Sainsbury’s is the most socially influential retail brand on Twitter based on its Klout score.

SOCIAL SMACKDOWN: Tesco vs. Asda #smlondon

In this smackdown, we pitch two supermarket giants. Tesco vs Asda - who will come out on top? There's only one way to find out!

UK Twitter Social Customer Care Leaders

This leaderboard tracks the Twitter activity combined with Klout score of UK companies providing social customer care via Twitter.
I have chosen, where possible, those companies with dedicated Twitter customer service accounts.

This list is currently being updated WEEKLY. It is managed by @guy1067 and if you would like to appear on the index please Tweet me.

Other Leaderboards:
Middle East Twitter Social Customer Care Leaderboard

North America Twitter Social Customer Care Leaderboard

How the Index is calculated:
The Index is made up of a combination of Klout score and Twitter activity (Mentions, Tweets and ReTweets). The Index is a relative weighted ranking. Currently all the scores are weighted the same so each metric is worth 25% of the available 100 points.
If you are top in one metric you get 100 points, second you get 98 points.  This is then multiplied by the weighting for that metric, which is then added to your overall score ie. 25% of 100 gives you 25 points which is added to the index.
How ReTweets are calculated:

Retweets is by Followers and only those using Twitter Retweet. Hand-typed ReTweets do not count nor do ReTweets the company does.


Conversocial Performance Tracker

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If you are interested in sponsoring this page then please get in touch.

Sainsbury's |

Sainsbury's: . Follow us for delicious recipes, food inspiration, competitions and customer service.
Got a question? Our team is here to help!

Top 50 Irish business Tweeps: You connected?

On a very wet day in Cork - a Sunday you wouldn't want to go out in - I
found a lovely little article buried inside the Sunday Independent.  I had
no intention of buying that paper - The Sunday Business Post was my target.

To buy two papers - in this digital age - felt extravagant. So I copied out
all 50 Twitter names & asked myself:

* How many of the "Top 50" do I follow?
* How many have I connected with?
* How many am I really connected with?
* How many have I met on Skype or face-to-face?
* How many am I collaborating with?
* Who's missing from the List?
* Who would like see this list?
Marks Spencer |

Marks Spencer: . Welcome to the official M&S Twitter account.