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Updated by Michelle Hummel on Feb 24, 2018
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Content Marketing & Digital Marketing Expert

Content Marketing & Digital Marketing Expert Tips for marketers and business

3 Content Marketing Tips You Need to Build a Strong Audience in 2016

In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. So with that in mind, we want to share some of the best tips for kicking off this kind of effort:

Proven Strategies for Dealing with Negative Comments and Disappointed Customers on Social Media

Most businesses have realized the value of social media customer support. They know that if they don’t provide a way for potential or current customers to interact, those people are going to use other social media channels to share their negative thoughts or disappointment.

So, when it comes to effectively handling negative comments or disappointed customers on social media instead of making the situation worse, here’s what you need to know:

How Can You Get More Followers On Your Google Plus Business Page?

If you’re on board with that idea but aren’t sure with how to grow the number of followers for your page, don’t worry. Once you finish reading our Google Plus training, you’ll have helpful strategies that you can put into action right away. So with that in mind, here’s what you can do:

Chamber to hold second Women’s Business Awards

The chamber got 21 nominations for the awards and a committee evaluated each nomination based on the criteria for each of the three categories: Business Woman of the Year, Women Owned Business of the Year and Young Professional of the Year. The committee then selected finalists.

10 Signs You’re a Digital Marketing Expert

“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an expert digital marketer.

How to Increase Your Repins, Likes and Comments on Pinterest by Michelle Hummel

The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize each one.

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

Should Your Business Hire a Social Media Expert?

Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also crucial to stay consistent. And since businesses have so many other things to juggle, trying to stay consistent can be a major challenge.

Tips to Convert Your Social Media Followers Into Customers

Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.

5 Types of Social Media Posting That Will Help Your Business

As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users on a social platform are going to notice and engage with, it’s going to be very difficult for them to build a meaningful presence.

How to WOW Your Customers and Keep Them Loyal to Your Business

Learn how to WOW your customers and keep them loyal to your business! by Michelle Hummel

How to Get Started with a Social Media Strategy

Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy.

To grow your business, consider hiring a digital marketing agency or consultant who can enhance your current marketing initiatives or build and execute a complete marketing strategy from scratch.

What makes people follow or unfollow a brand?

A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.

LinkedIn Group Marketing – Best Practices for B2B Lead Generation

In a relatively short amount of time, LinkedIn has grown into one of the biggest networks on the Internet. This platform now boasts more than 400 million users. Not only does LinkedIn have a lot of users, but its professional focus makes it a gold mine for any business that wants to generate B2B leads.

The Power of Webinars and How to Promote Them on Social Media

Although none of the technologies I’m going to talk about in this post are brand new, we’re at an interesting point with the Internet where several promising forms of technology are really hitting their stride. Those technologies are webinars and social media.

Twitter Says Goodbye to Vine (Plus 3 Other Twitter Updates)

As Twitter continues to look for what’s going to give them real traction, we want to highlight four recent updates they’ve made which may affect businesses using the platform for marketing.

How to Train Employees to Manage Social Media Activity

Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since employees play an important role in defining a brand, integrating all of their voices into social media is very useful.