Social Media Metrics And ROI Wizdom

There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.

social media roi and social media success metrics

This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI.

There are so many different tools around that help you to measure the efficacy of your social media campaigns, it can be extremely difficult to know where to

Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.

One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry.  My

You are Crazy not to Measure the ROI of Social Media!

How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download – subscribe now via iTunes dan zarrella There are a lot of social media marketing books out there telling you what to do.

Some companies are still have trouble understanding the return on investment of a well-run social media campaign.

Lots of companies can set up a presence on the "big 4" social networks, but how many are really optimizing engagement and converting it into sales?

To measure social media investment, business leaders need clarity in a time of abundant options and scarce experience. Here is some insight into the future of ROI.

Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.

A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media?

Social media measurements to understand how social media impacts your business and what you need to do to measure them.

Social_measurement.jpg In the first of a three-part series, Cecilia Pineda Feret and Marshall Sponder provide a comprehensive rundown of tools, challenges and advice.  

Today’s internet users are bombarded with content.  As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall [...]

Last month I wrote an article for Marketing Land on three interesting metrics that can be calculated using data from Facebook Insights:  Average Organic Reach Per Post, Average Engagement Per Post, and Engagements Per Engaged User.  These are simple examples that illustrate what is possible with the data provided by Facebook.  With a little creativity and elbow grease, you can get much more out of Facebook data than what you see in the Insights interface.

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples).  Unfortunately, Facebook does not segment data on a monthly basis.  All Facebook data is segmented into daily, 7-day, or 28-day time periods. This means that [...]

The 10 Social Media Metrics Your Company Should Monitor