The primary reason that many business owners are opting for a webcam is the fact that it is easy to access and use. This means that sales and productivity can be vastly improved, especially with the aid of video surveillance. Businesses are now opting for things such as web cams, CCTV and hidden cameras because they are cheaper than the more popular alternatives. The primary reason behind this is that it has been proven that employee productivity is up to three times higher than that of non CCTV based systems. The additional benefit is that companies will now be able to monitor the behavior of their employees and therefore prevent any abuse which could lead to discrimination or inappropriate behavior.