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Updated by Stacey D on Oct 30, 2016
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Stacey D Stacey D
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Basics About Email Marketing

Direct marketing has grown in leaps and bounds but email marketing continues to be an effective way to reach out to potential customers and stay connected with existing ones.

email marketing

Email marketing is a type of direct digital marketing that uses electronic mail (email) as the marketing communication delivery method.

Email Marketing - What is it? Why do it? And How?

Email marketing has become an essential tool for business. We explain what email marketing really is, why companies should use it and how they should go about doing so.

Email marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

NJ Email Marketing Company & Design Services - B2B & B2C

Ballantine is a New Jersey direct marketing firm that can handle every aspect of your B2B or B2C email campaign – design, writing, deployment & analysis.