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Updated by Susan K. Daniels on Feb 23, 2018
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The Science Behind the Business Launch

Use these online sites and services that help you launch or re-launch your product or business. Build your launch on solid ground with the knowledge you gain from these resources. Included are articles, sites, services and tools. Add your resources to this list.

Updated 8/13/16 to include Crowd Funding platforms.

Article: 6 Secrets of a Winning Product Launch

Pragmatic Marketing | A product launch is a critical time for an early stage company.

  • The success of the next product launch could determine your company’s survival.
  • What are the keys to a successful launch? How can they be applied to your business?
  • If you live in the technology world you have probably seen big companies conducting big launches.
  • These are companies with large budgets and tons of resources.
  • As a startup you don’t have that luxury and need to get as much out of your budget and resources as possible.
Article: Right Way to Launch

Forbes | Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. This is an article titled: "The Right Way To Launch A Successful New Product. "It’s important to recognize yourself in others and be humble enough to know that everyone is living through their own revolution." Eréndira Ibarra

Chron: How to Do a Successful Product Launch

Chron | A successful product launch depends on careful planning and preparation.

  • It is the final stage in the product development process, which represents a significant investment in future revenue and profit for your small business.
  • A successful product launch can take you into new markets or give you access to new customers, as well as increasing business with existing customers.
  • It's important to look at a product launch as a process, not a single event, according to DRM Associates.
CircleUp

CircleUp | The leader in Marketplace Investing, CircleUp focuses on early-stage investments into innovative consumer product and retail companies.

  • We believe that entrepreneurs should have the resources they need to grow.
  • This is why we've built the largest online marketplace for investing in innovative consumer and retail companies.
Crowdfunder

Crowdfunder is the leader in equity crowdfunding. Investors - gain access to trending equity crowdfunding deals. Entrepreneurs – start your crowdfunding campaign.

  • We believe entrepreneurship to be one of the most powerful forces for economic and societal change in our time.
  • Through access to capital and education, we empower thousands of entrepreneurs to grow high-impact ventures.
  • Crowdfunder is the equity crowdfunding leader for sourcing and funding high-growth ventures with a network of over 130,000 entrepreneurs and investors.
DigitalMarketer

DigitalMarketer | Digital marketing is constantly changing. That’s why we’re here. When you request your invitation to DigitalMarketer Lab, you’ll get access to our 36+ step-by-step marketing campaign checklists designed by industry experts to work every time, special discounts on the top marketing tools available, and an exclusive membership in the premier online community for digital marketers who are sharing all of their best content and helping each other succeed online.

Ryan Deiss, CEO DigitalMarketer | Ryan is the founder and CEO of NativeCommerce.com and DigitalMarketer.com.

  • After starting his first business in 1999 Ryan went on to become a leader in the digital marketing space as well as a prominent niche media publisher.
  • Today, Ryan's holding company, Idea Incubator, employs nearly 200 people all over the world and owns dozens of digital media and eCommerce properties including: DIYReady.com, MakeupTutorials.com, SurvivalLife.com and DigitalMarketer.com...just to name a few.
EquityNet

EquityNet | Thousands of entrepreneurs use EquityNet to raise $10K to $10M with qualified investors. Hundreds of millions in business funding has been raised, including equity, debt, and royalty capital.

  • EquityNet is a recognized pioneer of crowdfunding and has operated one of the largest business crowdfunding platforms since 2005.
  • The multi-patented EquityNet platform includes over 100,000 individual entrepreneurs and investors, incubators, government support entities, and other members of the entrepreneurial community.
  • EquityNet provides access to thousands of investors and has helped entrepreneurs across North America raise hundreds of millions in equity, debt, and royalty-based capital.
Fundable

Fundable | Fundable is a software as a service crowdfunding platform. We've launched the Startups.co Community—Answers, Education, and Founder Stories. Entrepreneurs create over 6 million new businesses each year in the United States, and yet only a fraction receive funding. We’ve set out to change that by creating a business crowdfunding platform that enables companies to raise capital from investors, customers, and friends. Here are the three things that have made Fundable the leading platform for business crowdfunding.

  • Our team takes a very hands-on approach to help companies understand the fundraising process and launch their funding campaigns. From profile creation to marketing, we’re there at each step.
  • Fundable was created by the founders of startups who have collectively raised from dozens of angel investors and venture capitalists. We understand the challenges you face as you create a business, and we’re happy to offer our personal expertise to all clients looking to crowdfund.
  • In our first year Fundable generated over $80 million in funding commitments from investors, customers, and friends. Those numbers are growing exponentially and we couldn’t be happier.
Funders and Founders: How to Start a Startup | Infographic

Funders and Founders | Actionable guide on how to start a startup based on an eponymous essay by Paul Graham, re-interpreted by Anna Vital. Success – whatever that is.

  • You can IPO, sell your company to another or stay private by convincing investors that there is a bigger liquidity event coming. Even now, though, you may or may not have made the world better.
  • list text hereWebVan IPO’ed, but quickly disappeared.
  • Think about what kind of a dent in the universe you want to leave with your startup.
Kickstarter

Kickstarter is the world's largest funding platform for creative projects. A home for film, music, art, theater, games, comics, design, photography, and more.

  • Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality.
  • To date, tens of thousands of creative projects — big and small — have come to life with the support of the Kickstarter community.
LegalZoom

Launch your business today with LegalZoom]. Over the past 12 years, we've gotten pretty good at helping people launch their businesses. In fact, we've helped over 1 million of them.

  • Our customer care representatives in California and Texas will be there to support you throughout the lifetime of your business.
  • Our attorneys continually maintain our documents to be up-to-date with the latest legal requirements in each state.
MicroVentures

MicroVentures combines Venture Capital and Equity Crowdfunding. We conduct detailed due diligence to allow you to invest in startups with confidence.

  • Founded in 2009, MicroVentures built a platform that gives both accredited and non-accredited investors access to invest in startups.
  • Over $85M has been raised on our platform to date. MicroVentures is one of the financial industry's first organizations which merges crowdfunding with the venture capital industry.
  • The San Francisco, CA and Austin, TX based firm provides an opportunity for angel investors to invest in startups alongside Venture Capitalists, often at the same terms.
  • We conduct detailed due diligence on startups and if approved we help them raise capital from angel investors.
Peerbackers

Peerbackers is another great platform for finding crowdfunding investors.

  • RegD TV is an initiative of the media division of peerbackers called Crowdcast Network.
  • It is a channel offering a turn-key marketing solution to entrepreneurs looking to raise investment capital.
  • RegDTV features video profiles of privately held companies currently issuing stock through a Regulation D (or Regulation A) exemption.
  • We can also get your venture listed in the private offerings feed on MarketWatch to gain exposure to investors.
  • Participation on RegDTV or joining our MarketWatch feed can accelerate the speed at which you raise capital through your stock offering.
Prefinery

Prefinery | Simple Beta Management Software for Product Launches. Prefinery is a viral customer acquisition platform for product launches and closed beta programs. Sign up for free today!

  • We generate a unique share link and encourage your users to refer friends through email and social media, such as on Facebook, Twitter, LinkedIn and more. Send personalized emails based on what your users do.
  • For example, send a thank you email immediately after someone signs up, or reward them for referring friends.
PRWeb: 14 Ideas for Promoting Your Business

PRWeb | Want to promote your business? Download our FREE guide, 14 Ideas for Marketing Your Business Online! Write an announcement about your business.

  • It could be a product or promotion, a sale or a new location, a customer survey, or any other newsworthy story.
  • Turn your news release into a search marketing asset with PRWeb. Add keywords to target your ideal customers on search engines. Include a video and photos to attract more attention.
  • PRWeb will deliver your story to every major search engine, national news sites, and 30,000 journalists and bloggers — generating visibility and buzz for your business.
Quintiles: Product Launch

Quintiles | Learn how Quintiles can tailor the right solution to help launch your product, portfolio, or company in any global market to maximize commercial potential.

  • Maintain the strategic direction of your asset while maximizing its commercial potential. With a comprehensive range of proven commercial services, Quintiles can tailor the right solution to help launch your product, portfolio or company in any global market.
  • Determining the best approach to launch can be challenging. Out licensing may provide immediate commercial muscle at the expense of autonomy, but building the commercial infrastructure to independently support a successful launch may drain capital needed elsewhere. You need a partner with a deep understanding of diverse stakeholders, health systems and pharma branding, and the resources to implement smart strategies.
  • Quintiles has supported more than 220 product launches in 20 countries since 2009. Guided by your priorities, we help you drive successful commercialization with a complete lineup of services. From upfront strategic planning to tactical execution, we can accurately assess the gaps in your capabilities, then rapidly fill them with highly skilled marketers, medics, regulatory experts and sales leaders.
Rocket Hub

Rocket Hub fund businesses at all levels, so they’re not necessarily devoted to just startups.

  • You want your crowdfunding project to be successful. Period. You want your project to be where it belongs, and you want it to be noticed. You're busy and you need this to be worth your time. You want to do nothing less than to dazzle your supporters.
  • We get it. We know what it feels like to take a risk for your passion, because we've been there.
  • We see ourselves as your partner. So, we've designed everything – our site, systems and support – to help you achieve your goals today. And, we are working with governments, educators, and communities to make sure your opportunities for success will expand tomorrow.
  • If you want to be part of an international, pioneering, open community that has helped thousands of artists, scientists, entrepreneurs, and social leaders raise millions of dollars, you want to be part of RocketHub.
US Marketing Services: Product Launch Strategy

US Marketing Services | During a product launch, US Marketing Services can take on the leadership/ PM roles as well as plan and implement your marketing launch strategies.

  • Product Launch with US Marketing Services is a true collaboration. It is designed to help you achieve a successful launch while allowing you to maintain day-to-day work. US Marketing Services can take on the leadership and project management responsibilities while also insuring your marketing launch strategy is optimally implemented.