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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 12.07 – 18.07.2016
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Podsumowanie Tygodnia 12.07 – 18.07.2016

Pokémon Go will eventually allow players to trade Pokémon

Pokémon Go has taken iOS and Android by storm this weekend, jumping to the top of the App Store and Google Play Store in just a matter of days. However, game developer Niantic is nowhere near done...

People would rather catch Pokémon than catch a date

Two days after its official release, Pokémon Go was already installed on twice as many devices as Tinder is. Who said gaming isn't as good as dating?

Red Lipstick Monster, Nishka i Marysia Górecka wśród bohaterów w największej akcji influencer marketingu IKEA Polska

Informacje na temat prowadzonych najnowszych kampanii reklamowych. Wiadomości w dziale Kampanie Reklamowe

Twitter Is Testing A New Way To Feature Tweets

Twitter has been testing a new section on profiles: Featured Tweets!

Twitter has expanded its animated GIF size limit from 5MB to 15MB, opening up all kinds of new possibilities for situations when plain text just doesn't cut it. Prior to the change, Twitter's size ceiling for both photos and animated GIFs was 5MB. The photo limit has stayed the same, along with the GIF limit for mobile uploads. But Twitter now allows for GIFs three times the size if they are uploaded on the web. Unfortunately, the update hasn't made its way to TweetDeck, which remains perennially behind the times when it comes to Twitter engineering improvements.

UEFA EURO 2016 Final: 146 Million Facebook Interactions, 14.2 Million Tweets

Portugal was the last club standing at UEFA EURO 2016, outlasting host France to win the trophy, and Facebook said 195 million users were responsible for 950 million tournament-related interactions from June 10 through July 10.

Facebook’s Introducing Topic-Specific News Feeds to Deliver More Content

Facebook's Topic Streams are being rolled out more widely, offering users a new range of topic-specific news feeds. 

Vine isn’t growing and most of its top executives have left

What’s Twitter doing with its six-second video app?

PewDiePie nie oznacza materiałów sponsorowanych

Swój finał ma sprawa dotycząca materiałów sponsorowanych gry Śródziemie: Cień Mordoru. Popularny youtuber PewDiePie nie oznaczył, że to opinia komercyjna.

Google Hangouts for Android gets video messaging support 2 years after the iOS version

The feature has been available on iOS for the past two years, so it’s odd that Google took this long to bring the feature to its own mobile platform.

Google Updates Mobile Search Results to Make Trip Planning, Shopping Easier

Google revealed new updates to its search results on mobile, which will help users when they’re planning trips or shopping on their mobile devices.

Google is going to allow you to share the movies, music, and apps you purchase from its Play Store amongst up to six of your family members, Gizmodo and CNET report. Content you buy from those stores can be shared across Android devices, Google's websites, and the Google Play apps on iOS. Android apps, of course, only work on Android (and, soon enough, Chromebooks). It's called Google Play Family Library, and it works pretty similarly to how Apple's family share program operates.

Darby Smart Launches Darby Video App for How-To Videos

Darby Smart launched its Darby application on iOS. The app allows users to browse how-to videos from users in the “maker” community, as well as to upload their own videos. The app includes content from influencers on Pinterest, YouTube and Facebook, as well as content from digital media companies such as Refinery29 and PureWow.

The beleaguered brand took the wraps off a new app today called Swing, which lets users shoot a burst of images that are combined into a second-long video clip and is swipeable with their finger.

Instagram posts can now be ‘scheduled’ ahead of time via Buffer

As you can with Facebook, twitter, LinkedIn, Google Plus and Pinterest, Instagram posts can be planned directly from the Buffer dashboard. There are also analytics pertaining to likes and comments on posts, and a tool to let you know which of your posts were most (and least) popular.

Twitter gets support for the 72 new Unicode 9 emoji, including that goddamn clown

72 new emoji officially rolled out as of Unicode 9's release, and today Twitter is finally getting support for its own set of these new glyphs. That means

The 10 Most Watched Ads on YouTube in June

Cristiano Ronaldo was triumphant on and off the pitch during the Euro 2016 soccer tournament. While Portugal lifted the winners' trophy in France, its superstar striker teamed up with Nike to create the most-watched ad on YouTube last month, as ranked by Adweek and Google's monthly YouTube Ads Leaderboard.Nike dominated in another sport last month, too, as its "Worth the Wait" spot celebrating the Cleveland Cavaliers' NBA title placed fifth on the list.Elsewhere last month, we saw a return of celebrity prank videos, featuring John Cena for Cricket Wireless and Shaquille O'Neal for Lyft, as well as heartwarming spots for the likes of American Family Insurance and (with some comedy added in) Rachael Ray Nutrish.See all 10 spots below.Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched). 

New Study Looks at What Motivates Facebook Users to Share Content [Infographic]

What motivates people to share content on Facebook? A new infographic by Fractl aims to provide some new insight into the motivations behind  shares on The Social Network.

People are spending more time in 'Pokèmon Go' than Facebook and Snapchat

iPhone users may be spending more time playing Pokèmon Go than they do browsing Facebook, Snapchat, Twitter or Instagram, according to a new report.

Pokémon Go will soon get ads in the form of sponsored locations

After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer.

Congratulations are in order to the current queen of pop Selena Gomez for becoming the new queen of Instagram. She has the most-liked picture on the platform. The picture, however, isn’t a seductive selfie or a candid backstage picture, but is actually an ad for Coca-Cola.

T-Mobile is giving Pokemon Go players free data

T-Mobile’s Tuesday deals are going full-on Pokemon Go next week, including free data through August 2017 and free trips for some.

Mastercard just changed its logo for the first time in 20 years

The new logo looks like a Venn diagram.

Five Things Every Marketer Can Learn from E3

See the three winners of the Facebook Innovation Spotlight, Real Results Category. Winners were chosen for their outstanding technologies and services that solve complex marketer challenges in distinctive, innovative ways.

Facebook makes opening links in Messenger 10 times faster

Facebook is bringing its Instant Articles to Messenger, meaning you can open up articles from supported publishers much faster without even exiting the app.