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Updated by WhatUsersDo on Jul 15, 2016
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Flashback Friday: Best Articles in Digital Marketing This Week (July 11-15)

What's the best of Digital Marketing this week? We cherry-picked the most shared articles from around the web.

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Does Copywriting Have a Place In UX?

By Susanna Arntz and Liz Allebach

Visuals, both static and interactive, are at center stage for website and app design. Consequently, the power of written words have quietly become afterthoughts. For example, the evolution of emojis have conditioned society that words are an alternative--not a complement--to a visual. However, without strong wording and storytelling, the UX process falls to the wayside.

Pokémon Go Goes Viral With No Big Marketing Blitz

By Maureen Morrison

The wildly popular augmented-reality game has shot to the top of app stores without a big marketing presence.

How to market software: It’s about perception

By Jon Westenberg

There’s an incorrect assumption that the product that wins in any vertical wins by virtue of being the best. There’s an idea that if a product fails, it just wasn’t good enough. Well, frankly, that’s completely wrong.

Closing the gap Between B2C and B2B User Experience

By James Shakespeare

Recent research published by Econsultancy and SAP Hybris suggests that B2B brands realise they have some issues when it comes to customer experience.

It is the end of the beginning for digital. But is it the beginning of the end?

By Ashley Friedlein

Ah, the death of digital... More than two years ago I wrote about the many ‘deaths’ of digital marketing and it felt like a tired topic then.

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