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What's the best of Digital Marketing this week? We cherry-picked the most shared articles from around the web.
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By Susanna Arntz and Liz Allebach
Visuals, both static and interactive, are at center stage for website and app design. Consequently, the power of written words have quietly become afterthoughts. For example, the evolution of emojis have conditioned society that words are an alternative--not a complement--to a visual. However, without strong wording and storytelling, the UX process falls to the wayside.
The wildly popular augmented-reality game has shot to the top of app stores without a big marketing presence.
There’s an incorrect assumption that the product that wins in any vertical wins by virtue of being the best. There’s an idea that if a product fails, it just wasn’t good enough. Well, frankly, that’s completely wrong.
Recent research published by Econsultancy and SAP Hybris suggests that B2B brands realise they have some issues when it comes to customer experience.
Ah, the death of digital... More than two years ago I wrote about the many ‘deaths’ of digital marketing and it felt like a tired topic then.
WhatUsersDo was set up in 2008 so anyone, in any size or type of organisation, can remotely gather user research from across the world with real people.
Today our remote user experience testing ...
