Steven Berke
Got Product Management?
Recommended readings and references from my Product Management peers.
Marketing, including the marketing concept, the marketing process, situation analysis, market definition and segmentation, the product lifecycle, and the marketing mix.
In product development, the minimum viable product (MVP) is a product with just enough features to gather validated learning about the product and its continued development.[1] Gathering insights from an MVP is often less expensive than developing a product with more features, which increase costs and risk if the product fails, for example, due to incorrect assumptions. The term was coined and defined by Frank Robinson,[2] and popularized by Steve Blank, and Eric Ries.[3][4][5][6] It may also involve carrying out market analysis beforehand.
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Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) [Roman Pichler] on Amazon.com. FREE shipping on qualifying offers.
The First Guide to Scrum-Based Agile Product Management
In Agile Product Management with Scrum
