Flashback Friday: Best Articles in Product Management This Week (July 4-8)

By Marty Cagan

Most people by now have read Marc Andreessen’s Why Software Is Eating The World. This was written back in 2011, and I’ve been watching his predictions play out in companies all around the world. While my focus is primarily on technology-powered software products, services and devices, I’m also very interested to find other industries where the techniques of modern product are used to disrupt their spaces.

By John Cutler

How do you know you’re on your way to earning your PM/PO wings? What signals progress? Your first release? Getting “certified”? Putting together a pretty roadmap?

By Chris Massey

William Owen (Founding Partner and Strategy Director at Made by Many) talks about his experience with clients like ITV and the BBC, and how the process of prototyping and making products in a Lean way changes culture at multiple levels within the organisation.

By Clayton Christensen and Bob Moesta

True customer insights – the kind that can drive breakthrough innovations — come from these kinds of surprising individual stories. Classic market research would tell us that most of us aspire to make healthier eating choices – but the subtleties of when and why we actually do (or don’t) tell a far more important story to marketers.

By David Zax

Marshall, who is now a product manager at the anonymous messaging app Yik Yak, emerged from her confrontation with the barracuda with a sense of mystery and awe. The encounter had ended without incident or harm, after all. (Indeed, barracudas, though having a fearsome appearance and reputation, rarely attack swimmers unprovoked.) This woman decided to confront her fear of the ocean and learned valuable lessons from the deep in the process.