Some Of The Known Location Based Marketing Trends

Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's ahead for the industry.

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Accurate Location-Based Services could be a Technological Game Changer for Smart Buildings.

Smartphones have become an indispensable part of human existence. While we may be unable to imagine our everyday lives without mobile devices, their existence has also led to an emergence of related technologies & services that have made our lives even more simpler. Take the case of Global Positioning System (GPS). This technology has been around for more than two decades. Their success in outdoor navigation led to cell phone manufacturers adding it to phones.

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Positioning is a crucial component with Location Based Services as it allows get information about the location of the mobile device. The development of satellite systems (GPS, Galileo, Glonass) revolutionized the accuracy of location information, however for many LBS applications the GSM-positioning accuracy level is more than enough. From the marketing point of view the current popularization of the indoor mobile positioning applications seems to bring perspectives of a significant value especially for department stores, shopping malls, airports etc. The topic of positioning technologies has been already comprehensively researched. This chapter will summarize the technologies that are commercially used in Location Based Marketing applications.  Top OS and/or devices producers (including iPhone and Android devices) use hybrid positioning systems that involves combining several positioning technologies GPS, Cell ID, and/or Wi-Fi to deliver a reliable, accurate, cost-efficient location within a mobile application at all times.