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Updated by Patrice Kerremans on Jun 26, 2016
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10 most valuable brands 2016

1

#1 - Google

#1 - Google

2015's position: #2
Brand value: $229.2 billion
Percentage change from last year:+32%

2

#2 - Apple

#2 - Apple

2015's position: #1
Brand value: $228.5 billion
Percentage change from last year: -8%

3

#3 - Microsoft

#3 - Microsoft

2015's position: #3
Brand value: $121.8 billion
Percentage change from last year: +5%

4

#4 - AT&T

#4 - AT&T

2015's position: #6
Brand value: $107.4 billion
Percentage change from last year:+20%

5

#5 - Facebook

#5 - Facebook

2015's position: #12
Brand value: $102.6 billion
Percentage change from last year:+44%

6

#6 - VISA

#6 - VISA

2015's position: #5
Brand value: $100.8 billion
Percentage change from last year:+10%

7

#7 - Amazon

#7 - Amazon

2015's position: #14
Brand value: $98.9 billion
Percentage change from last year:+59%

8

#8 - Verizon

#8 - Verizon

2015's position: #7
Brand value: $93.2 billion
Percentage change from last year: +8%

9

#9 - McDonald's

#9 - McDonald's

2015's position: #9
Brand value: $88.6 billion
Percentage change from last year: +9%

10

#10 - IBM

#10 - IBM

2015's position: #4
Brand value: $86.2 billion
Percentage change from last year: -8%