Rohit Madaan
It is obvious that an event needs promotion for success. When the word marketing or promotion comes to the mind, the word “social media” automatically comes associated with it. The best benefit any event derives from being promoted with the help of social media networks is that with less effort more than expected visibility is achieved. Ways to Use the Social Media Tool in the Promotion of the Upcoming Event: Source: http://bit.ly/28PfYJo
Irrespective of social media doing the majority of the promotional work, the effort will be unsuccessful if the content is not engaging. Remember users do not have the whole day to sit and watch the content. It is just 10 seconds in which one has to grab the attention of the viewer. Make content interactive and try engaging the user in some interesting activity.
Check out the social media followers the corporate sponsor of the event has. Involve them in the process so they can spread the word in their space. The Additional audience will be highly beneficial for the visibility of the event. It is a fact that if the event you are hosting becomes a success then it signifies a success for the sponsors as well. If any special deals or offers are planned then convey this information to your sponsors too so they can also spread the news.
YouTube is the most prominent medium to spread words in the society. Live videos with appealing content and sound can attract endless views within seconds. However, the quality of the content must be out of this world standard. For more details: http://bit.ly/28PfYJo
Today all companies have a professional LinkedIn account. For finding out audience start joining groups which are connected with the industry you are dealing with. Communicate with people in the group, offer ideas and advice. The more your face becomes familiar the more genuine factor will improve. So, when the next event is in queue spread out the link of the social network event page in LinkedIn groups.
These days brand use company hashtags to create a buzz. Make short and simple to the point hashtags and keep promoting it on various social networks.
First things first the event must be given an identity, a solid look which will be promoted. One must create a page for the Event which must have all the right information displayed. For example, an ideal event Facebook social page must have an attractive photo, an appealing short straightforward description and details about the venue. Remember no one loves reading long texts. Cut short words to focus just on what is needed.
Invest into a mobile event app specifically made promoting the event on various OS platforms. This way you can send notifications, connect to new people and continuously communicate their inquiries.
I am an enthusiastic internet marketer.
