WhatUsersDo
What's the best of UX this week? We cherry-picked the most shared articles on UX, Design, Ecommerce, Product & Digital Marketing from around the web.
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By Eric A. Meyer
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When it comes to design, generalizations can be hurtful. Recent decisions by Google, Twitter, and Facebook have resulted in blunders that alienate and even harm users, but as UX designers we can - and should - do better. In Eric A. Meyer's article this week, he explains how.
By Ken Norton
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It’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular song, but one she’s never performed live. The first chorus goes as planned, and then… she blanks and completely forgets the lyrics to the next verse. What do you do in her situation— choke up, end the song abruptly, or maybe just repeat the first chorus? Not the legendary Ella Fitzgerald. Instead, she begins to improvise.
By Jason Amunwa
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We’ve seen huge advancement in technology this century, but what really makes new tech powerful is the UX that drives quick adoption.
By Tomasz Tunguz
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At Google, we tested everything. User interfaces, advertising targeting models, even hiring practices. One product team tested 41 different shades of blue to ensure maximum click through rate; but the company is now testing black links. That’s one enormous advantage of A/B testing - all the sacred cows must prove their beatitude to maintain their divinity.
By Jim Ross
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Usability testing can seem deceptively easy. You ask people to perform tasks using a user interface, observe what they do, and ask them questions. Sounds simple, right? In comparison to field studies and other, more advanced user-research methods, usability testing might seem like the simplest technique to learn and perform. Perhaps it’s the repetition of observing multiple participants, performing the same tasks and answering the same questions, that makes usability testing begin to seem routine—like something you could do in your sleep.
WhatUsersDo was set up in 2008 so anyone, in any size or type of organisation, can remotely gather user research from across the world with real people.
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