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Updated by GamificationCo Summit on Mar 17, 2013
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GAwards: Best Application of Gamification in Social Good

This list is from 2012, but you can SAVE $50 on tickets to GSummit SF 2013 with code GAWARD2013 -- just visit Nominate and/or vote on your favorite use of gamification in social good. Once nominated, users can vote on their favorites. We'll be announcing the awards at the Gamification Summit this June 19-21 in San Francisco. Email to receive a GSummit ticket discount code as a thank you for nominating and/or voting.

@kaboom | Our Dream Playground - Money and know-how to make your playground dreams come true.

These are our most active projects. That means Team Members are madly completing tasks, adding photos, fundraising, recruiting volunteers, and spreading the word. Want to see your playground project featured here? Rally your Team Members to use our planning tools and earn points and badges.


Recyclebank rewards people for taking everyday green actions with discounts and deals from local and national businesses.

@mogltweets | MOGL hooks you up with 10% cash back at great local restaurants and donates meals to Feeding America

MOGL is the new fun way to get cash back from your favorite restaurants and businesses. It's Meal for a Meal Program donates one meal to Feeding America each time a member spends $20 at any of MOGL's restaurant partners. In less than a year, MOGL has contributed nearly 60,000 meals to people in need.


Opower is a company that has partnered with dozens of energy utilities across the country to send customers “home energy report cards” that let people know how their energy use compares to their neighbors. According to his calculations, households receiving these reports lower their overall energy consumption by 2% on average.


PlayMob has created a platform to quickly and easily apply some magic into your games. Their platform enables you to connect with partners such as charities and brands, who can help boost your player base, increase your existing users engagement, and convert your non-payers into paying players.

@NickelodeonTV - The HALO Awards - The Halo Effect

The HALO awards is an annual awards ceremony for teens who are Helping And Leading Others (HALO).

The 2011 HALO Awards was on its way to success. Nickelodeon wanted to create a marketing campaign to drive teens to engage with HALO content on They developed a campaign that relied on the use of gamification.

Nickelodeon redeemed all 3,000 cards and gave away $15,000 for the charity way ahead of schedule (2,500 cards were redeemed in the first 11 days of the game).


Causecast’s Employee Impact Platform engages your workforce in CSR, matching donation campaigns, volunteer days of service and instant disaster response in an integrated online solution.

@SimpleEnergy Simple Energy

Simple Energy lets people compete by saving energy. With utilities around the country, Simple Energy is letting people earn virtual and real-world prizes for themselves and local schools and non-profits. People can compare their savings against their friends.

@OWHnews | Food Fight gamifies restaurant ratings, wins Hack Omaha (Video) -

Omaha Food Fight, an app that challenges users to guess the cleanliness of local food establishments, won first place over the weekend at the inaugural Hack Omaha, a programming competition, in the style of Startup Weekend, that required teams to base their projects on datasets of public government information.<br> <br> The event, produced and hosted by the Omaha World-Herald, brought out more than 50 developers, designers, journalists and civic instigators. The World-Herald supplied datasets to the competitors and required each project be, in the spirit of the event, open-sourced. …

@practicallygrn Your roadmap for a healthy green life | Practically Green

Want to live healthy, green, and sustainable but not sure where to start? Join now, see your score, get personalized suggestion for steps to take and products to use. Compare and share points earned with friends and family. Stay motivated. Have fun!

@the_mutual The Mutual

The Mutual is a social enterprise that rewards you for donating to environmental charities with Perks, deals and rewards from great brands. Get Perks. Do Good.

@terracycle TerraCycle

TerraCycle provides free waste collection programs for hard to recycle materials. We then turn the waste into affordable green products.


Crowdrise utilizes game mechanics to encourage participation as well as some pretty engaging and snort-out-loud copy to improve the viral nature of campaigns.

@causeitnow, a new mobile app connecting local business, nonprofits, and people interested in volunteering, has found a way to stimulate business locally while helping people find ways to get involved with charitable organizations. The app allows users to receive discounts at local stores in exchange for volunteering or helping to promote nonprofit causes through social media.

@GrantooOrg | Grantoo

Grantoo is a free social gaming platform where college students play casual games to win tuition grants and donate to charity. Grantoo partners with national brands that sponsor gaming tournaments to help college students and the causes they care about. The platform helps businesses connect with the college student demographic and better showcase their corporate giving.

@shifftenergy EnergyBattle

Researchers at Delft University of Technology recruited 20 student households in Rotterdam to play a month-long game called Energy Battle, to compete against one another to see who could cut their energy consumption the most.

The winning team cut its energy use by 45 percent, with an average cut of 25 percent across all teams.

Read about it here:

The Speed Camera Lottery

The winning idea of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do?

@VW Volkswagen. The Dark Side. | @Greenpeace

Greenpeace is all over gamification with its Star Wars-based parody site acting as an appeal for petition signatures:

VW is threatening Earth by opposing cuts to C02 emissions. Join the Rebellion and turn Volkswagen away from the Dark Side.

@WeTopiaOfficial | WeTopia

Connect with friends on Facebook to build virtual cities and spread real-world aid to various non-profits around the world through the use of a currency called "Joy."