Account Planning and Big Data

We've been speaking to some of the best planners in the world to ask them one question, "What is the one thing you should know before getting a job as a planner?" Here's what they said.

Posts about Jon Steel written by Rosie Mossey

Jon explains the purpose of Planners to be useful. To be a catalyst to bring the best out of people. In the end, it is about the final piece of work.

One of the most respected planners in the world Jon Steel has urged agencies to "hit the reset button" and start investing in real world face-to-face resea

As recession looms, Jon Steel argues that it's time for marketers and agencies to set more ambitious objectives

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Jon Steel is relishing the challenge of informing the nation about the changeover from analogue to digital TV. Cathy Wallace reports.

Lucy Jameson, CEO of Grey London, believes 2016 will be the year we see connected living come into its own. In our festive series of marketer predictions, Jameson says that advertising needs to have more ambition.

Born in London in the 1960s, planning has struggled to keep pace with the significant changes in consumer behaviors. Here we’ll explore how planning can evolv…

This post is by Antonio Nunez, an author, speaker and brand strategist with 25 years experience in the communication industry <a href=

As CommsCouncil launches its first IPA-based strategic planning course, Saatchi & Saatchi planning director Jason Lonsdale argues planners have forgotten their role is to use strategy to solve busines...

What's the future of planning? A large question and – as Martin Weigel, head of planning at Wieden + Kennedy in Amsterdam pointed out in a Warc session at the...

  I was recently invited by the APG of Sweden to talk about 'the future of planning'.  This is the text of that talk - a personal perspective on whether account planning indeed has a future at all. My thanks to all at the APG for the opportunity of catharsis.  *** The political activist Marcus Garvey once said: A people without the…

Head of Account Planning Walt Barron and Senior Account Planner Kelly Mertesdorf, both VCU Brandcenter alumni, spoke to students and faculty last week about how planning facilitates the chaotic process of advertising.

W+K Amsterdam Head of Planning Martin Weigel on the need for less fluff and the importance of a life outside advertising…

Les salaires de la pub sauvés par le digital ÉTUDE. UX designer (+9,4%), responsable social media (+5,6%) et dataminer (+5,3%)... Ces trois fonctions voient leur rémunération flamber, selon l'étude Shefferd-Stratégies «Les salaires de la pub», que nous publions aujourd'hui dans Stratégies. A l'inverse, d'autres salaires dévissent, comme ceux du directeur...