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Updated by Nick Kellet on Nov 13, 2015
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21 Seriously Strong Content Marketing Magnets

Too good not to make a list

Source: http://socialmediatoday.com/feldmancreative/499086/21-seriously-strong-content-marketing-magnets

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Comparisons

Comparisons

Windows, Mac; Venus, Mars; men, women; apples, oranges—comparisons give us context. Us humans long for context, so bring it when you can.

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Interviews

Interviews

Hey, know someone who knows what they’re talking about? Get ‘em to talk and people will line up to listen.

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Instructions

Instructions

How to (blank). Fill in that blank. Everyone responds to instructions, even leaders.

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Examples

Examples

There’s no denying the court of public opinion values evidence. If you have some, take the stand and present it. Reveal stuff that actually happened, for example.

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Findings

Findings

If you did the homework for someone or you somehow managed to stumble upon the answers to, er, anything, you’ll find sharing what you found will find a good size audience.

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Humor

Humor

Laughter is such powerful medicine. If you have something funny to share, it’d be tragic not to try tickling some funny bones.

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Quotes

Quotes

People relish what other people have said. You can quote me on that.

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Lessons

Lessons

The guide, primer, 101, cliff notes, need-to-knows… Any form of “how to” is magically magnetic.

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Demonstrations

Demonstrations

Can you show what it is you’re trying to say? Do it. Since the dawn of marketing, demonstrations have demonstrated to have massive magnetic power.

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Mistakes

Mistakes

As magnets go, nothing pulls quite like telling someone what they’re doing wrong. If you know the moves and maneuvers that lead to failure, offer ‘em up and expect the bugs to come a buzzing like flies on you-know-what.

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Stories

Stories

Once upon a time some character met some other character. They overcame a conflict and lived happily ever. You love that story. I do too. Everyone does.

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Stupid truths

Stupid truths

People love this stuff. “It ain’t over till it’s over” and all those ironic truisms Yogi Berra spouted get a rise out of people, however obvious they may be.

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Exposés

Exposés

We all love rolling around in the shit, so go ahead and expose the pigs.

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Threats

Threats

Know what? If you know something that poses a serious threat to something, something tells me you’re onto something people will be drawn to.

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Confessions

Confessions

Hmm, 12 suggestions into my list and I’m feeling a little opportunistic, dirty even. But I must confess, we all harbor a hidden desire to hear what priests get to hear.

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Scores

Scores

If you have the credibility to call the score, call it my friend. Us humans really want to know who won, who lost, or if the game’s still being played, what the score is.

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Reasons

Reasons

Why does this cause that? You have no idea what I’m talking about and still you’re dying to hear me give you the reasons. It’s reasonable to conclude we want reasons.

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Applications

Applications

There might be 100 things you can do with a toilet paper roll. You can really fascinate an audience by detailing how to apply something that seems so ordinary in different ways.

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Opinions

Opinions

Insiders, outsiders, experts, novices… Everyone has an opinion and everyone has an opinion about someone else’s opinion. Valid or not, it’s divine to opine.

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News

News

Old news: everyone needs to know what’s new.

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Lists

Lists

What author in his right mind would write an article called “21 Seriously Strong Content Marketing Magnets” and leave lists off of such a list? People love lists and good ones keep you hooked until to the end.