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Updated by pups kullar on Jun 22, 2017
Headline for 10 Must-Have Marketing Tools for 2016
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10 Must-Have Marketing Tools for 2016

The tools the experts love in 2016. Curated from Kevan Lee of Buffer, Sujan Patel and others.

Design: Canva

Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

Interactive content creator: Kuia

If you have a website, the two most important things you must do are get more traffic and build your email list. Kuia helps you do both. Kuia is a suite of marketing tools with everything you need to grow your online business.

Need a pop-up to grow your email list? Check! How about a share button to increase your social following and website traffic? Got that! Kuia even has a bar you can add to your site that shows a custom welcome message to your visitors based on where they came from and a quiz creator that helps you make Buzzfeed-style quizzes to get more shares, followers and traffic. It’s basically an all-in-one growth machine.

Mention Alerts: Notify

Once you receive those important press mentions, it’s important to know the moment they go live. Notify tells you when someone mentions your brand in the press the moment it happens. So when you get press coverage or rave reviews by customers, you get alerts through Slack or Hipchat. You can even receive notifications when your competitors are mentioned.

SEO: Open Site Explorer

A great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source

Email tracking: SideKick (HubSpot Sales)

Sidekick (also known as HubSpot Sales) can track your outgoing email to tell you when the recipient has read your email. Also has a sidebar of information on everyone who sends you a message. It plugs directly into gmail.

Twitter management and promotion: Crowdfire

Crowdfire is a powerful app and online website that helps you grow your Twitter and Instagram account reach. This tool has a variety of functions designed to understand your social analytics and manage your social publishing. It's growing like crazy and yet the website is still a bit mysterious really.

Email discovery:

Finds and validates anyone's email address using only the person's name and website. Better still, you can batch upload a file of influencers from e.g. FollowerWonk and get a list of contacts for your future content marketing.

Website optimization: Hotjar

Let’s say you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.

Find titles that work:

Ok, to be fair, this does a lot more than find good titles for your next content. However, it is exceptionally useful for seeing which content is shared across which platforms and that helps understand (with a bit of interpretation) which titles are great. It also shows you key influencers and backlinks which many might find useful, however, this particular curator loves the title bit.

Animated content: Powtoon

Powtoon is often used for explaining a website using animations. You'll see it on the landing pages of many sites, however, it's also an excellent tool for creating animated content and posting directly on youtube. You can do this for free as long as the video is less than 5 minutes. They put a 'created by powtoon' advert on the animation but it does not get in the way. In addition, Powtoon has an animated slide section you'll love.