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Learn how to rev up a stagnant social media page by engaging customers through smart SEO copywriting and Local SEO techniques.
Learn how to rev up a stagnant social media page by engaging customers through smart SEO copywriting and Local SEO techniques
We’ve put together a few key questions to explore in your process of choosing the best local SEO company to work with.
Maddie Swymer reveals her comprehensive research on website-related issues that hinder your local SEO presence when you are trying hard to sell local.
Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on.
You may have heard about it in the news recently — the scandal that’s making headlines, deemed the largest online information leak in history; the Panama Papers. If you haven’t heard about it, here’s an overview:
A digital asset is any online entity that you’ve invested time and/or money into and expect a result from. Some of your digital assets may include a website, your company logo, images, file pertaining to your finances, or confidential employee information. These assets carry value in their ability to generate leads, assist in digital marketing, and keep your employees safe. If left unsecured, a third party could gain access to these assets and wreak havoc on your business. Here’s 3 steps you can take to get control over your digital assets:
Whether you are a small business, ecommerce website, or an international brand, digital consumer trends are evolving and affecting your sales.
Whether you are a small business, ecommerce website, or an international brand, digital consumer trends are evolving and affecting your sales. Recent studies reveal that when preparing to make a major purchase costing $500 or more, 80% of consumers start their search process online from home (a steep increase from 20% in 2014) and spend an average of 79 days gathering information before making a their final decision and purchase (BusinessWire).
Online business reviews have become the cornerstone of consumer decision-making. A recent study revealed that 90% of consumers agree that a positive online review will influence their buying decision, and 86% said the same about negative reviews. Positive and plentiful reviews have also been proven to build trust in a brand and boost local SEO.
Last Spring Google implemented an algorithm change that shifted the way it ranks search results — mobile-friendliness was made a ranking signal for all websites. This change came about from the explosion of mobile web use in recent years, which has only continued to increase since the new ranking factor was established.
What happens when a local website design and development company puts Search Engine myths to the test… Everyone knows that ranking #1 on Google is much better than ranking #20. But how do you make the move?
Every website owner and website design and development company alike will agree that being ranked #1 in terms of search on Google is the highest achievable position, right? Wrong. What if I told you that Google’s #1 ranking is not in fact the top spot?
Everyone knows that ranking #1 on Google is much better than ranking #20. But how do you make the move? Google evaluates over 200 search factors on a website (in mere seconds) before ranking it for search. Along with all of these factors come many myths and mysteries for content developers and website design and development agencies to consider.
Every website owner and website design and development company alike will agree that being ranked #1 in terms of search on Google is the highest achievable position, right? Wrong. What if I told you that Google’s #1 ranking is not in fact the top spot? Google’s position “number zero”, also known as Rich Answers, is a feature that has been rapidly increasing in popularity and use in recent years. “Rich Answers” are Google’s attempt to answer the searcher’s query without them having to click through to a website.
Will the mystery surrounding back linking echoes ever be solved?
What are the effects of removing back links and how does it impact search ranking in Google? For this week’s SEO Mystery, we decided to research how the “backlink echoes” or “backlink ghosts” have been a particularly tricky mystery that no SEO company expert has been able to definitively crack.
Will the mystery surrounding back linking echoes ever be solved?
What are the effects of removing back links and how does it impact search ranking in Google? For this week’s SEO Mystery, we decided to research how the “backlink echoes” or “backlink ghosts” have been a particularly tricky mystery that no SEO company expert has been able to definitively crack.
It’s been proven that websites with a company blog get 55% more traffic to their site than a website without a blog. Why is that? Writing a company blog may seem like another thing to add to your search engine marketing strategy to-do list, but it should be a top priority. Even if no one reads your weekly or monthly blogs, the effects on your search ranking are still positive and beneficial. Grow your business online today by starting a blog for your company!
It’s been proven that websites with a company blog get 55% more traffic to their site than a website without a blog. Why is that? Writing a company blog may seem like another thing to add to your search engine marketing strategy to-do list, but it should be a top priority. Even if no one reads your weekly or monthly blogs, the effects on your search ranking are still positive and beneficial. Grow your business online today by starting a blog for your company!
Social Media is an important component any digital marketing strategy, but are you utilizing your social media accounts to their fullest potential? Social Media Optimization (SMO) is a growing technique in social media optimization services that is showing fast results.
Having hundreds, or even thousands of social media follower, likes, retweets, comments, etc. is great — but are these users part of your target audience? Will these “likes” lead to conversions? You need to make sure you’re reaching the right people. Growing your business online and getting the right kind of visitors involves Search Engine Optimization nh (SEO), quality SEO content writing, and Social Media Optimization (SMO) techniques.
Social Media is an important component any digital marketing strategy, but are you utilizing your social media accounts to their fullest potential? Social Media Optimization (SMO) is a growing technique in social media optimization services that is showing fast results.
Having hundreds, or even thousands of social media follower, likes, retweets, comments, etc. is great — but are these users part of your target audience? Will these “likes” lead to conversions? You need to make sure you’re reaching the right people. Growing your business online and getting the right kind of visitors involves Search Engine Optimization nh (SEO), quality SEO content writing, and Social Media Optimization (SMO) techniques.
Just because you purchased a domain name does not necessarily mean that you own it.
Domain names are used to identify one or more IP address that is typed into the URL search bar. Companies have the ability to purchase multiple domain names, often relating to competition or services, and repoint the URL to point to their own website — this is why you should buy relating domain names before your competitors do! By owning multiple domains you will increase the overall traffic to your website and have higher visibility on search platforms.
For example, Kirk’s domain name is kirkcommunications.com. Since Kirk Communications owns that web domain, no other business can use it. However, competing companies could attempt to purchase relating domain names, such as “kirkcommunication” with the domain name missing the “s” at the end, and have individuals who were searching for Kirk’s services now redirected to their (a competitor’s) site. We may be Kirk Communications, but we did not own our name in this hypothetical domain situation.
Protect your business, and brand, by ensuring that you own the rights to your domain. In order to protect your brand, the best website and development practice would be to ensure that you own your website domain.
There are many advantages to owning your company’s domain. These are just a few of the most important benefits to consider:
Increase your Search Ranking
Amongst the hundreds of search ranking factors Google takes into consideration, one of them weighs heavily on domain names. If you own your unique business domain, Google will rank your website higher than those that use free domain names from web hosting sites.
It’s All Yours
By owning your own domain, you own your company name on the web. This sense of ownership will increase brand awareness and project your company as professional in the digital marketplace which will help grow your business online. Your brand will also build up its credibility. By having a clean domain name your company will stand out and be cohesive throughout your digital strategy and marketing materials.
Company Email Accounts
Emailing is a critical activity that every business partakes in, so it is important to have a company email that matches your domain name. For example, your company emails will follow yourname@yourcompany.com. By linking the two you will have instant brand recognition from customers who are trying to contact you. Email marketing campaigns will also be coming from your reputable company email accounts. By having your company name after the @ symbol, you will increase the trust in your customer relationships and have consistent contact information across every employee.
Flexibility
When you own your domain you have the flexibility to switch web hosts at any time. You will take your domain name and company email addresses with you. If another web hosting company owns your domain, you will not have the option to switch to another website hosting with your domain. Website design and development is constantly changing, along with the web hosting websites, so it is crucial to own your domain.
Need help purchasing domains for your company’s website? In the middle of switching web hosting? Kirk Communications, a website design and development company, can guide you. Call 603-766-4945 or visit www.kirkcommunications.com for more information.
Regularly posting on your company’s social media accounts can be extremely beneficial to your fans and follower base, but what if I told you that you could amplify your reach, leading to optimal end results for your company? Going beyond your Company Facebook and LinkedIn feeds to a bigger audience is powerful for your brand and engagement. Facebook Groups and LinkedIn Groups have been recently discovered be beneficial to, and used by, multiple companies. Groups can range from company fan pages to peers who share the same interests or hobbies. In order to grow your business online, it is important to leverage these groups to their fullest potential.
Facebook:
Facebook Groups were designed to provide a digital platform for users to communicate the latest news, trends, products/services and more. With over 620 million Facebook Groups, there is a Group for everyone to join. In order to advertise on Facebook more effectively, businesses can create discussion groups to better communicate with their customers, respond to online questions, share company accomplishments, etc.
Unfortunately, a company Facebook page cannot join a group, but employees can. By using a destined employee Facebook account, you will increase the visibility of your brand in the Groups you post to. Choosing the right Groups to join is made simple with Facebook’s search feature. Type in industry related keywords to find groups to join.
You can also view the groups that your Facebook Business Page fans are a part of—search “Groups joined by people who like (insert page name)”. By joining groups your target audience are currently a part of, you will expand your audience when you post blogs, company updates and press releases. Visit Facebook Group Basics for more information about joining and creating Groups.
LinkedIn:
There are over 2 million LinkedIn groups to join. Like Facebook Groups, LinkedIn Groups are the perfect way to build-up your company’s online reputation. In addition, sharing company posts on LinkedIn groups delivers the content to the right people. It’s important to join groups that are related to your industry—browse all of the Groups here: LinkedIn Group Directory. Engaging in the LinkedIn Groups you are a part of is just as important as posting on them. By engaging in your peers’ posts you increase awareness and gain new insight on topics related to your business field. Be sure to join groups that have a large following along with being regularly active.
Both LinkedIn and Facebook Groups are beneficial to increasing your social media following, visibility and target audiences.
Kirk Communications, a social media management company, can answer any of questions about Groups, advertising on Facebook and LinkedIn, and other marketing tactics. Call 603-766-4945 for more information.
Just because you purchased a domain name does not necessarily mean that you own it.
Domain names are used to identify one or more IP address that is typed into the URL search bar. Companies have the ability to purchase multiple domain names, often relating to competition or services, and repoint the URL to point to their own website — this is why you should buy relating domain names before your competitors do!
