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Updated by Ivan Dimitrijevic on Apr 28, 2016
Headline for 5 Excellent Tips for Growing Your Business Blog
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5 Excellent Tips for Growing Your Business Blog

Let's talk about how you can get your blog off the ground and get it on the path of growth.


General concernes

Blogging is one of the most effective marketing strategies that can help you grow your business. It provides you with an ongoing communication with your target audience, which is one of the main benefits it can offer you. Other very important benefits of running a business blog include sales increase and generating more revenue. In order to enlarge your customer base and manage to accomplish your business goals, you need to implement certain SEO tactics, as well as different marketing strategies, as those can increase your online visibility and raise the awareness of your business.

Growing your business blog and reaching your ultimate goals is actually quite an easy thing to do, but it certainly takes time. You need to invest a lot of time into making your blog successful and ensuring your every effort pays off in the long run. You will certainly not reach millions of page views overnight, so you must be well-prepared and patient if you want to achieve success and improve your business. If you are reading this, then you must already run a blog, so read on to find out everything you need to know to successfully grow your target audience and increase your sales and ROI.


Learn Everything about Your Target Audience

Learn Everything about Your Target Audience

Your target audience is the main reason behind your every blog post and every word you write. Without them, your blog would not be successful, so you must make them one of your priorities. You need to really get to know them, so that you can know how to pull them in and engage them more with every new blog post. You need to know their psychographics, demographics and their preferences and learn about their behavioural patterns, since those will provide you with all the information needed to create blog posts that will interest them.

When you learn all those important things about your target audience, you will be able to easily create content that will engage them in your brand. If you provide them with relevant information that they will find useful, you will be on the right path to turn them into your customers. Give them something they actually want to read about and that will benefit them, and you will easily manage to convert them. Getting to know your target audience is the first step you need to take in order to be able to grow your blog effectively and it is something you should never take lightly.


Create Relevant and Enticing Content

Create Relevant and Enticing Content

Content is exactly what will sell the products or services you offer and are trying to promote on your blog. If you want to truly attract your target audience, you need to create content of the highest quality. It needs to be enticing, so that it can draw more people and engage them in your brand. Not only is quality content one of the most effective SEO and marketing tools, but it is also of immense help when it comes to building brand authority.

Your content must be relevant to your target audience and it must provide them with solutions they are looking for. If you can manage to provide them with relevant and interesting content, they will always come back for more.

The power of visuals – you can make your content even more engaging by adding some visuals, namely relevant images to all your blog posts. They must be appealing so as to pull people in more easily. You can also add infographics, since they will make your content even more engaging and professional.

The best way of enriching your content and making sure you reach a larger audience is to implement videos. Video content is one of the best types of content nowadays and it is growing in popularity as we speak. A great number of businesses have significantly increased their sales by implementing videos in their marketing campaign, so you should definitely start creating video content to promote your business.

You can add tutorials and promotional videos to your blog, as well as different testimonials. Testimonial videos have the power of affecting your customers’ purchase decisions, since people tend to rely on customer reviews and feedback when deciding to engage in a particular brand. A lot of studies have shown that people engage in a brand more quickly after watching a video about it so, by adding them to your content, you will most certainly drive more traffic to your blog and enlarge your customer base.
Personalization leads to greater engagement** – personalizing your content will strengthen the relationship with your readers and create a bond that is very important for the growth of your blog, as well as your business growth in general. People love reading content that they can connect to on a deeper level, instead of just reading some basic information that doesn’t provide them with what they are looking for.

If you enrich your content with your personal views and ideas, you will give it a human touch, which your readers will recognize and, thus, respect you more for putting an effort to provide them with something interesting and relevant at the same time. When you engage your target audience that way, you will certainly have more traffic coming to your blog and, eventually, you will be able to increase your sales and generate more income.


Consistency Is Key

Consistency Is Key

One of the most important things for growing your blog is being consistent. If you publish a new blog post once in a month or two, you will definitely lose your readers, not to mention that your page views will drop significantly, thus negatively affecting your SEO. You need to publish new blog posts on a regular basis; not only will you keep your readers engaged, but you will also improve your SEO ranking.

The best thing you can do for your blog is schedule your posts, as that will provide you with some free time to focus on other things to improve your business and it will keep your readers coming for more information only you can provide. If you schedule your blog posts, you will show your readers that you care about them and, as a result, they will stay engaged and, hopefully, become your most loyal customers.


Build Relationships with Other Bloggers

Build Relationships with Other Bloggers

Collaborating with other bloggers can provide you with some excellent benefits. It can drive more traffic to your blog and help you increase the number of customers. Guest blogging is something every influential blogger practices, so you should definitely consider doing it. When you write a blog post where you address the blogger you collaborate with and include a link that leads directly to their site, you will help them increase their site’s traffic. They can do the same thing for you and help you increase your traffic as well, which is exactly why building relationships with other bloggers is of immense help for growing a blog.

Collaboration with other bloggers not only increases your blog’s traffic, but it also improves your SEO ranking due to your inbound links on other people’s blogs. If you happen to collaborate with highly influential bloggers that have already managed to build a strong online presence and very successful blogs, you will have even better chances of growing your blog and improving your business. You will have the opportunity of gaining quite a large audience and perhaps even becoming the owner of one of the most influential blogs as well.


Promote Your Blog on Social Media

Promote Your Blog on Social Media

Social media marketing is absolutely the best type of marketing nowadays and you should definitely use them to their full potential. The popularity of social media networks grows with each coming year and it will certainly continue to do so for many years to come, which is exactly why you need to establish your social media presence and promote your blog there.

Sharing your content on various social media networks will help you grow your blog’s popularity, as well as build a stronger reputation for your business. Since there are millions of people who spend most of their time online, by reaching them on social media, you will manage to increase the traffic coming to your site and greatly improve your SEO ranking. You can promote your blog’s content on Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram – whatever platform can best showcase your business, as well as whatever platform your target audience prefers using.

If you dedicate your time to following these tips, you will certainly succeed in making your blog more popular and visible to a wide range of people, which will definitely help you increase your site’s ranking on Google and other search engines. Search engine optimization is extremely important for your online success and, thus, the success of your overall business.

By making your website SEO-friendly, Google will direct more people to your site, helping you increase traffic and generate more conversions, thus improving your SEO and your ranking in the SERPs. Suffice it to say, that will help you increase your sales and generate more income, ultimately allowing you to expand your business and greatly improve your brand.

If you’re looking for additional traffic to your website, there are a lot of SEO companies that can help you out, so make sure you do your research and choose one of the best SEO companies based on reviews of their clients.

Follow these tips and you will certainly manage to make your business blog grow and turn your business into success. Just remember that a lot of time and effort is needed, but with the implementation of the best and most effective strategies, your every effort will pay off in the long run.

  • I'm a CEO & founder of MyCity-Web - Digital Media & Online Marketing Agency, seasoned blogger and SEO/Digital Marketing consultant with years of experience. My skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.

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