By Rich Page
Rich Page's Profile
Rich Page on Twitter
Unless you are an A/B testing and CRO expert, did you realize that most of your A/B test results won’t get a winning result? You may have even experienced this disappointment yourself if you’ve tried A/B testing. Some good news though. You can actually do something with these inconclusive A/B tests and turn them into better tests with a much greater chance of succeeding.