aroma_marketing
Not only is scent marketing an increasingly popular device to boost customer satisfaction and purchasing intent in retail and leisure settings, it is also a highly valuable, persuasive tool in the workplace. The power of scent is being used by businesses in varied industries to internally market themselves to staff and create an improved company experience – here’s how it can benefit your business:
There is a huge range of subtle scents suitable for an office environment, to cover any unpleasant smells and create a more welcoming or relaxed atmosphere for staff. A fresh, better smelling workplace will instantly become a more appealing space to come to, but can also help to develop and maintain good relationships between your staff and your brand over time. Smell is our most powerful sense and directly links to our limbic system, the emotional control centre of the brain. As such, scent marketing can help to trigger and sustain positive emotional associations for employees as they enter their workplace.
An unusual or pleasant scent in the office can become a point of interest for staff or visitors, and help you stand out as a more creative and proactive business. By using scent marketing as an additional feature to complement your office and brand, you’ll be able to build a better company reputation and have people talking about you for the right reasons.
Just like the right lighting and office layout can impact upon staff comfortability and levels of working, so too can smell. Your chosen scent can create the desired ambience in the workplace, with certain scents, such as grapefruit and lemongrass, being known to aid motivation and productivity. Additionally, a better smelling environment will more likely lead to less distractions as people won’t be off-put by any lingering unpleasant smells and will be happy to work in the space.
If you’ll have clients visiting your office, every detail will contribute to their impression of your business. Scent marketing is an effective influencer; studies have shown that it can increase the intent to purchase by up to 80%. A pleasant smelling space can be a key tool to strike a direct emotional connection between your clients and your environment, whilst subconsciously affecting their impression and memory of your business.
If you’d like to find out more about scent marketing in the workplace or the benefits of scent marketing in a range of sectors, Aroma Marketing is a specialist provider of scent marketing solutions in the UK, and they are available to call on 0121 746 3191.
