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Updated by EQLIST on Oct 10, 2017
Headline for BRANDING my (new) Company QUESTIONS for Entrepreneurs?
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EQLIST EQLIST
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BRANDING my (new) Company QUESTIONS for Entrepreneurs?

Branding or your Brand is what separates you from everyone else, and especially your competitors. Look at it as the DNA of your company or business.

Source: http://eqli.st/five-key-questions-when-creating-you-brand/

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How do I design the "visual" of my Brand so it communicates what I do?

How do I design the "visual" of my Brand so it communicates what I do?

Of course if you are the likes of APPLE you can design your visual Brand (logo + corporate identity) and then spend zillions to persuade people to associate your products with your brand identity. Most start ups and small biz might have a better use for their limited funds :-)

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What is my Unique Value Proposition?

What is my Unique Value Proposition?

What makes my product or service different/better than my competitiors?

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How do I humianize my BRAND?

How do I humianize my BRAND?

Inspired by #MMchat

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Who is my consumer?

Who is my consumer?

Who is my audience? What feeling(s), customer experience should my brand inspire in my customer/audience/consumer?

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Who are my Competitive Brands?

Who are my Competitive Brands?

What branding is my competition doing? How can I design my corporate Identity /Brand differently to set me apart from my competition?

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Why am I doing this?

Why am I doing this?

Important to understand what your values are.

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How will my Brand change the world?

How will my Brand change the world?

It's important to aim high and define how your brand will make a material difference to the lives of those you touch. There's enough me-too; you need a BHAG.

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How do I get to my brand essence?

How do I get to my brand essence?

It is critical to distill down and encapsulate everything you, a company, product or service stands for in order to simplify your brand so it communicates powerfully and effectively.

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Is the Category defined?

Is the Category defined?

Or is the category name still in flux.