Content Marketing

When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority.

Here are the 6 core elements of a successful content marketing strategy.

Most of the content we see today lacks actionability because it isn’t able to completely empathize with its readers. The results of which is the reader loses interest in the content piece altogether or ends up not knowing what to do next.

Here are 6 tips to turn your content actionable from just a block of text.

Content marketing is no longer a buzzword. It is a need and businesses need to understand what content marketing tips shouldn't be followed.

Read on to know how you can create compelling social media video ads and measure their success.

Rich media is a form of engaging content that has been a buzzword in the marketing industry for some time now. Online marketers – digital and content, are consistently looking for ways to differentiate themselves from their competition by producing high quality content.

And that’s exactly why rich media should be a part of your marketing strategy. It gives you the opportunity to deliver high quality content with dynamic elements that ensure a rich user experience.

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

Creating a word-of-mouth marketing strategy? Here are the 4 pillars of a successful referral marketing campaign. 

The digital world is ever expansive and constantly evolving. Therefore, to plan solid marketing strategies and yield favourable results for businesses, it is necessary for marketers to be consistently on their toes and look for newer and better profit-making, customer-engaging techniques. The latest buzz-making word in the digital spectrum is “predictive analytics”.

Ideas on how media companies and blogs can use exit intent popups to reduce their bounce rates and increase conversions. 

Think popups are irritating? Here are a few popup strategies that will not annoy your website visitors and only help you convert them effectively.

Taking a look at the top 5 reasons why your blog readers are not converting and how you can fix it.

Trying to implement a popup on your website? Here's the anatomy of a high converting popup.

Here are a few reasons why every business should consider conducting a survey and tips on how to do so for better results. 

In this post we share some hacks that will reduce bounce rates and keep visitors on your website longer.

Tips to optimize your exit intent popups for higher conversions from your business website. Time to get more customers!

After a number of posts on how popups help business websites convert more of their visitors, here’s a statement we’d like to put out there:

Is your content marketing strategy not working? Here's taking a look at the few lessons we learnt over 8 years to optimize it for better results.

Why storytelling is the hack for higher email conversion rates and how marketers need to leverage from it. If you don't have a story, no one wants you.

Want to measure your digital success? Here's taking a look at why your marketers need to measure customer engagement first.

Here's taking a look at the 7 ways video content boost the conversion rates of brand and business websites and gets them more customers.

Not sure about what to post on your blog? Here are 6 types of blog posts your audience will definitely love you for.

5 examples of good and bad popups!

#popups #websitepopups #conversionoptimization #CRO #emailoptin #emailpopup

Is influencer marketing the future of marketing? Here's taking a look with Shane Barker's infographic on influencer marketing today.

Here's how the top brands use the power of user generated content to maintain their position in the niche till date. And how you can do it too!

Are you a fashion blogger struggling to get more followers on Instagram? Well, we have some tips and hacks for you, that you need to try!